Business
Dragonfish extension with Cos
Dragonfish extension with Cos.
About this update from Evoke Plc
[{"type":"text","content":"\n RNS Number : 8832M 888 Holdings plc 02 June 2010 \n \n\n, th, \n \n02 June 2010\n \nDragonfish\n \nDragonfish signs extension with Costa Bingo\n \nDragonfish, the independent B2B division of 888 Holdings Plc, has signed an extension to its existing agreement with Costa Bingo.\n \nUnder the terms of the agreement, which will run for an additional period of three years until July 2013, Dragonfish will continue to provide Costa Bingo (www.costabingo.com) with a comprehensive, fully managed, bingo solution.\n \nDuring the term Costa Bingo will commit to a number of significant marketing projects. Costa Bingo has been highly successful through utilising innovative marketing initiatives, most notably the Free Bingo concept helped the site become one of the busiest bingo sites in the UK market. \n \nMore recently Costa Bingo has been highly successful in customer acquisition by targeting new media ahead of traditional advertising routes. This has been supported by Dragonfish and Costa modifying the bingo software, allowing players to invite friends to play via Facebook and other social networks.\n \nGabi Campos, Managing Director of Dragonfish, said:\n \n\"Costa has blazed a trail over the past year and shown what is still achievable in the maturing UK bingo market, and we have worked hard with them to adapt our software to deliver some highly innovative customer acquisition and retention activities. They are committing a substantial marketing investment and we look forward to helping Richard and his team grow the Costa bingo business further over the coming years.\" \n \nRichard Skelhorn, CEO, of Costa Bingo, said:\n \n\"Dragonfish has provided us with an excellent software platform and great operational support. This has allowed us to focus our skills on player acquisition, which has been really important to the business over the last ten months. We are really pleased with the first year's growth to date, and will continue to invest in the Costa Bingo brand, and look forward to launching new rooms on the Dragonfish platform this year.\" \n \n- ends -\n \nContacts:\n \n\n\n\n\nDragonfish \n\n\n\n\n\n\n\nGabi Campos, Managing Director\n\n\n+350 200 49 800\n\n\n\n\n\n\n\n\n\n\n\n\nM:Communications\n\...