Business
Dragonfish agreement with MTV
Dragonfish agreement with MTV.
About this update from Evoke Plc
[{"type":"text","content":"\n RNS Number : 5852O 888 Holdings plc 01 July 2010 \n \n\n \n1st July 2010\n \nDragonfish\n \nDragonfish signs agreement with MTV Networks UK & Ireland\n \n \nDragonfish, the independent B2B division of 888 Holdings Plc, today announces an agreement with MTV Networks UK & Ireland to provide a bingo product to launch on the Dragonfish network.\n \nThe launch of the bingo offering, which will initially be a skin on the Dragonfish network, will be MTV Networks' first step into online gaming. The new brand Up Your Bingo (www.upyourbingo.co.uk) will receive significant marketing exposure across the existing MTV and VIVA network, both through the television channels and online. The offering will be going live in July. \n \nCompanies joining the Dragonfish bingo network benefit from instant liquidity, customised design, website building and hosting capabilities, and a comprehensive network management service. This includes 24/7 customer relationship management, ePayments, fraud and risk management, chat hosting and player support.\n \nGigi Levy, Acting Managing Director of Dragonfish and CEO of 888 Holdings, said:\n \n \"As a leader in the field of gaming software and services we wish to form partnerships with market leaders from other business sectors seeking to monetise their assets. MTV Networks is an internationally renowned brand, and we are proud to launch their first entry into online gaming. The strength of Dragonfish's bingo product offering, coupled with MTV Networks' marketing reach, provides an exciting platform from which to build a successful partnership.\"\n \nPhilip Bourchier O'Ferrall, Senior Vice President, Digital Media, MTV Networks International, UK & Ireland, said:\n \n\"We are delighted to have agreed this new deal with Dragonfish which marks our very first online gaming initiative. At a time when the market for online games and virtual worlds is continuing to grow, collaborations such as this one provide responsible and enjoyable gaming opportunities for our audience.\" \n \n- Ends -\n \n\n\n\n\nContacts:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nM:Communications\n\n\n\n\n\n\n\nAnn-marie Wilkinson / Andrew Benbow ...