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888's B2B division unveiled a
888's B2B division unveiled a.
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[{"type":"text","content":"\n RNS Number : 7785P 888 Holdings plc 31 March 2009 \n31 March 2009\n\n888 Holdings Public Limited Company\n\n('888' or the 'Company')\n\n888's B2B division brand unveiled as 'Dragonfish'\n\n888, one of the world's most popular online gaming companies, today announces the naming of the Company's B2B division as 'Dragonfish'.\n\nThe new branding is in recognition of Dragonfish's separate function within 888 and to differentiate Dragonfish's B2B offering which is distinct from, but complementary to, 888's traditional B2C products. The new brand is indicative of 888's intention to become a major player in the B2B market and highlights the division's status as an independent entity.\n\nA pioneer and leader in the B2C industry, 888 made the strategic decision in 2007 to lead the way in becoming the largest B2C operator to move into the B2B arena. Capitalising on its market-leading back office technology and decade-long B2C experience, 888 is uniquely positioned to work with carefully selected strategic partners who are either aiming to monetise their existing database, brand loyalty and media assets or looking to enhance their existing online gaming operations.\n\nThe B2B division has expanded rapidly. In 2007 agreements were signed with Riley's, Tower Torneos and LuckyAce, and 2008 saw an acceleration in B2B development with several more deals in Western, Central and Eastern Europe, including the ground-breaking partnership with the UK Football Pools (Sportech Plc). The agreement represented the full evolution of the B2B offering, and Dragonfish currently provides Sportech with a full managed service including all technology, operations and marketing of Sportech's leading Littlewoods brand.\n\nThe partnership announced yesterday to provide the Racing Post with a comprehensive online gaming operation for casino and poker services, including market-leading gaming and back-end software, customer support and payments processing services, further highlighted 888's development as a leading B2B provider with significant market share in its possession already. \n\n'Total Gaming Services' is the strap line that will underpin Dragonfish's unique positioning and reflects the opportunity for clients to not only benefit ...