Business
888 sponsors Toulouse
888 sponsors Toulouse.
About this update from Evoke Plc
[{"type":"text","content":"\n 888 Holdings plc\n02 August 2006\n\n\n888 Holdings Plc\n\n2 August 2006\n\n 888 sponsors Toulouse Football Club\n\n888, one of the world's most popular online gaming entertainment companies, is\ndelighted to announce an agreement for 888 to be official club sponsors of\nToulouse Football Club, commencing 1 August 2006, for the 2006-2007 and\n2007-2008 football seasons.\n\nThis agreement is a further roll-out of 888's diversified, multi-channel\nmarketing strategy to grow the Company's non-US customer base, further\nstrengthening the company's leadership position in Continental Europe and the\nUK, via investment in its brand. The anticipated benefits in Europe will\ncomplement and reinforce 888's operational strategy of multi-lingual websites\nand customer support which it currently maintains across 177 countries and in up\nto 11 languages.\n\n888 has an excellent track record for industry leading, successful, sports\nsponsorship agreements. The Company already sponsors Middlesbrough Football Club\nwhere its shirt sponsorship deal has been a huge success. Earlier this year 888\nalso signed a five year deal to be the sponsor of the iconic World Snooker\nChampionship to promote the Company's brand into emerging markets such as China\nand the Far East, where snooker has a huge following.\n\nJohn Anderson, Chief Executive Officer of 888 said:\n\n'The 888 brand is core to our marketing strategy. It is not only critical as a\ndifferentiator but a recognisable brand builds trust which is a key\nconsideration affecting a consumer's choice of provider. Our investment in\nsports sponsorship has yielded terrific results to date in the UK, which was our\nfastest growing territory last year. Our strategy is to roll this out through\nContinental Europe and I am delighted to announce this agreement with Toulouse\nas evidence of that strategy being put into practice.'\n\n \n\nContacts and enquiries\n\n888\nJohn Anderson Chief Executive Officer +350 49800\nAviad Kobrine Chief Financial Officer +350 49800\nGigi Levy Chief Operating Officer +350 49800\n\nBell Pottinger Corporate & Financial\nNick Lambert +44 (0)20 7861 3232\n\nNotes to Editors\n\nAbout 888\n\n888.com is headquartered and licensed in Gibraltar with offices in Tel Aviv,\nAntigua and London. It has over 25 million registered member accounts in over\n177 countries worldwide and ...