Business
888 acquires BetBright's sports betting platform
888 acquires BetBright's sports betting platform.
About this update from Evoke Plc
[{"type":"text","content":"\n \nRNS Number : 6721R 888 Holdings plc 04 March 2019 \n\nStrictly Private and confidential\n4 March 2019\n \n888 Holdings Plc \n(\"888\" or \"the Group\")\n \n888 acquires BetBright's sports betting platform \n \n· 888 acquires BetBright's sports betting platform for £15 million.\n· The acquisition strengthens 888's product and technology capabilities and will support the long-term development strategy for 888Sport. \n· As part of the acquisition, BetBright's Dublin office will be integrated into the Group.\n \n888, one of the world's leading online gaming entertainment and solutions providers, announces the signing of an agreement by its wholly-owned subsidiaries for the acquisition of certain assets of Dedsert Limited and Dedsert (Ireland) Limited and its affiliates (together, \"BetBright\") for £15 million (the \"Transaction\"). \n \nBackground to the Transaction: \n888 is acquiring high-quality and scalable sportsbook technology alongside associated risk management, product and trading capabilities to support the long-term development of the successful 888Sport brand. \n \nThe integration of BetBright's sportsbook into the Group will give 888 complete ownership over its technology and product development across four key online betting verticals (Casino, Sport, Poker and Bingo). The Board believes that the Transaction will enhance the Group's long-term prospects in the global Sports betting market by enabling 888 to fully leverage its marketing and analytics capabilities, scale and unique expertise. \n \nThe Group will begin the integration process of BetBright's technology into 888 as a soon as practically feasible. The Group aims to begin a phased and market-by-market roll out of its proprietary sports book solution once integration is completed.\n \nItai Pazner, Chief Executive of 888 commented: \n \n\"This acquisition of a high-quality and scalable sportsbook is an exciting milestone for 888. It gives the Group the missing piece in our proprietary product and technology portfolio and will enable 888 to own proprietary, end-to-end solutions across the four major online gaming verticals. \n \nWith 888Sport becoming an increasingly established and popular worldwide sports betting destination, we believ...