Business
Evofem Expands “Say Vagina” Campaign With Launch of Say Vagina Store
Evofem Expands “Say Vagina” Campaign With Launch of Say Vagina Store.
About this update from Evofem Biosciences, Inc.
[{"type":"text","content":"\r\n\r\n \r\n \r\n Evofem Expands “Say Vagina” Campaign With Launch of Say Vagina Store\r\n \r\n \r\n\r\n\r\nEvofem Expands “Say Vagina” Campaign With Launch of Say Vagina Store\r\n\r\n\r\n\r\n\r\n\r\n SAN DIEGO--(BUSINESS WIRE)--\r\nEvofem Biosciences, Inc. (“Evofem” or the “Company”) (OTCID: EVFM) today announced the launch of the Say Vagina Store, expanding its groundbreaking Say Vagina campaign aimed at normalizing accurate anatomical language and advancing education and autonomy in women’s health.\r\n\r\n\r\n \r\n“Say Vagina is an ongoing initiative designed to address the widespread censorship of proper female anatomical terms in the media, where algorithms often equate educational language with explicit content and related content is secretly buried — shadow-banned,” said Saundra Pelletier, CEO of Evofem Biosciences. “We aim to replace silence with strength, transforming shame into empowerment through language normalization. The Say Vagina Store extends this mission by reinforcing the importance of accurate, uncensored health communication.”\r\n\r\n\r\n \r\nOriginally launched in August 2025, the Say Vagina campaign was created to address the widespread censorship of essential medical terminology across digital platforms and media channels. The initiative seeks to improve public understanding of women’s health by promoting clear, clinical language and reducing stigma that can impede education and access to care.\r\n\r\n\r\n \r\nThe Say Vagina Store serves as an extension of the campaign’s educational and advocacy efforts, offering a dedicated platform that supports awareness, dialogue, and cultural change in women’s health.\r\n\r\n\r\n \r\nEvofem’s broader philosophy calls for rewiring women’s health, prioritizing transparency over persuasion, education over fear, and respect over control. This approach informs how the Company thinks about innovation, evidence generation, and patient choice across women’s healthcare.\r\n\r\n\r\n \r\nThe Say Vagina campaign continues to gain national visibility and will be further amplified in 2026 at SXSW with a featured panel titled “Say Vagina: Platform Censorship, Algorithms, and the Cost to Women’s Health.” The panel will expl...