Sports
Pro Cheer League Announces New Sponsor, European Wax Center, to Champion Athlete Confidence and Empowerment
The Pro Cheer League presented by Varsity Spirit — the first professional organization for elite cheer athletes ages 18+ — has signed European Wax Center as the Official Wax Partner of its inaugural season, featuring them at league events, digital platforms, and fan activations. This new sponsorship combines European Wax Center's long‑standing focus on confidence, empowerment, and helping individuals feel their best with the Pro Cheer League's desire to help athletes, families, and cheer fans sh
About this update from European Wax Center, Inc.
[{"type":"text","content":"MEMPHIS, Tenn., March 11, 2026 /PRNewswire/ -- The Pro Cheer League presented by Varsity Spirit — the first professional organization for elite cheer athletes ages 18+ — has signed European Wax Center as the Official Wax Partner of its inaugural season, featuring them at league events, digital platforms, and fan activations. This new sponsorship combines European Wax Center's long‑standing focus on confidence, empowerment, and helping individuals feel their best with the Pro Cheer League's desire to help athletes, families, and cheer fans show up confident and ready for the spotlight.","length":599,"tagName":"p"},{"type":"image","alt":"Pro Cheer League presented by Varsity Spirit (PRNewsfoto/Varsity Spirit)","displaySize":"","headline":null,"caption":"Pro Cheer League presented by Varsity Spirit (PRNewsfoto/Varsity Spirit)","className":"","disableSlideshowImg":false,"size":{"original":{"width":351,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/2402084d13194687823d843e6d756f3d"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/YQWS9mGCgMbRIGHkR97RmA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTcyOTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/2402084d13194687823d843e6d756f3d","width":351,"height":400}},"href":"https://mma.prnewswire.com/media/2863954/ProCheerLeague_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""European Wax Center's values are rooted in taking bold steps to create strong and vibrant environments," said Katie Mullen, Chief Commercial Officer of European Wax Center. "That's why it's such a seamless fit for us to partner with the Pro Cheer League—an organization that champions those values and builds confidence among its competitors. As we help reveal confidence within our center doors, we're excited to be a part of bringing self-empowerment to the Pro Cheer League stages across the country."","length":541,"tagName":"p"},{"type":"text","content":"The first season of the Pro Cheer League is already underway, featuring four co-ed teams of paid athletes — Atlanta Air, Dallas Drive, Golden State Grit, and Miami Metal — competing across five national events culminating with the championship match in Nashville on March 27, 2026. All matches are available live on ION, and they next compete in Anaheim on Friday, March 13, at 8 p.m. ET."...