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EUROPEAN WAX CENTER'S EWC TREAT® INGROWN HAIR MIST WINS 2024 NEWBEAUTY AWARD
European Wax Center wins coveted beauty award in the subcategory, "Best Ingrown Hair Treatment" PLANO, Texas, April 3, 2024 /PRNewswire/ -- European Wax
About this update from European Wax Center, Inc.
[{"type":"text","content":"European Wax Center wins coveted beauty award in the subcategory, \"Best Ingrown Hair Treatment\"\nPLANO, Texas, April 3, 2024 /PRNewswire/ -- European Wax Center (NASDAQ: EWCZ), the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States, is proud to announce its NewBeauty Award win. The brand's most recent product innovation, EWC TREAT® Ingrown Hair Mist, hit the market in 2023 and has been named \"Best Ingrown Hair Treatment\" in the 2024 NewBeauty Awards. The EWC TREAT® Ingrown Hair Mist will be featured in NewBeauty's Spring print issue, on stands April 2, 2024, and is currently online at NewBeauty.com.\n\n \n \n \n \n \n \n\n \nThe EWC TREAT® Ingrown Hair Mist builds on the success of two-time NewBeauty award-winning EWC TREAT® Ingrown Hair Serum with a new delivery system and an enhanced formula. The 360-degree continuous spray applicator makes it easy to help improve the appearance of bumps in even the most hard-to-reach areas. The quick-drying formula is excellent for full-body use as it helps treat, soothes, and prevents stubborn ingrown hairs, bumps, and breakouts on the legs, back, shoulders, underarms, and bikini area. This clinically demonstrated formula contains Lactic, Glycolic, and Salicylic Acid to provide multi-level exfoliation and Vitamin E, Tea Tree Oil, and Lavender to calm irritation and inflammation, and is gynecologist and dermatologist-tested.\n\"European Wax Center is honored to receive another NewBeauty Award, this time for our EWC TREAT® Ingrown Hair Mist. At EWC, we prioritize our guests' needs in between waxing reservations by providing a collection of proprietary products to help extend and enhance their results. Our Ingrown Hair Serum continues to be a best-seller, and this mist version is our way of providing guests with the formula they love in a new, continuous spray format that doesn't need to be rubbed in and is great for all-over use. Our team is proud to receive this award and looks forward to continuing to transform and lead in the out-of-home hair removal industry.\"—European Wax Center Chief Commercial Officer Andrea Wasserman.\nThe NewBeauty Awards have long been recognized as a leading and trusted awards program franchise in the beauty space. This year's 375+ winners and expanded categories represent daily beauty essentials, game-changi...