Business
European Wax Center's EWC TREAT® Dual-Sided Dry Brush Wins 2026 NewBeauty Award
European Wax Center, Inc. (NASDAQ: EWCZ), the leading franchisor and operator of out-of-home waxing services, is proud to announce its NewBeauty Award win. The brand's EWC TREAT® Dual-Sided Dry Brush has been named "Best Dry Brush" in the 2026 NewBeauty Awards.
About this update from European Wax Center, Inc.
[{"type":"text","content":"PLANO, Texas, April 2, 2026 /PRNewswire/ -- European Wax Center, Inc. (NASDAQ: EWCZ), the leading franchisor and operator of out-of-home waxing services, is proud to announce its NewBeauty Award win. The brand's EWC TREAT® Dual-Sided Dry Brush has been named "Best Dry Brush" in the 2026 NewBeauty Awards.","length":319,"tagName":"p"},{"type":"image","alt":"European Wax Center's Dry Brush","displaySize":"","headline":null,"caption":"European Wax Center's Dry Brush","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/596efda04f32c4c6e794cd66cc910ca7"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/aOWkU938ZVxXbhJ5BuX4Og--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MQ--/https://media.zenfs.com/en/prnewswire.com/596efda04f32c4c6e794cd66cc910ca7","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2948539/Dry_Brush_Image.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The Dual-Sided Dry Brush is the latest product in the brand's award-winning EWC TREAT® line, with NewBeauty previously awarding the EWC TREAT® Ingrown Hair Serum and EWC TREAT® Brightening Ingrown Hair Wipes for Best Ingrown Hair Treatment. The dry brush elevates every self-care routine by exfoliating, clearing, and prepping the skin – not only for a smoother waxing experience, but also to enhance absorption and performance of other skincare products.","length":459,"tagName":"p"},{"type":"text","content":""It's a privilege to receive another NewBeauty Award, now recognizing our EWC TREAT® Dual-Sided Dry Brush," said Katie Mullen, Chief Commercial Officer of European Wax Center. "By gently exfoliating and smoothing the skin, this tool not only enhances radiance but also creates the ideal canvas for waxing. We are grateful for the continued recognition of our product innovations that support every step of our guest journey."","length":449,"tagName":"p"},{"type":"text","content":"Crafted with vegan, cruelty-free bristles, this dual-textured brush features a soft side for delicate areas and a dense side for deeper exfoliation on tougher skin zones. The long handle design ensures a spa-quality experience at home, reaching even the most hard-to-access areas.","length":280,"tagName":"p"},{"type":"text","content":"...