Business
EUROPEAN WAX CENTER PARTNERS WITH COLLEGE ATHLETES TO INSPIRE UNAPOLOGETIC CONFIDENCE ON AND OFF THE FIELD
The Experts in Wax, will partner with Dreamfield to further championing confidence PLANO, Texas, Oct. 18, 2022 /PRNewswire/ -- European Wax Center (NASDAQ:
About this update from European Wax Center, Inc.
[{"type":"text","content":"The Experts in Wax, will partner with Dreamfield to further championing confidence \nPLANO, Texas, Oct. 18, 2022 /PRNewswire/ -- European Wax Center (NASDAQ: EWCZ), the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States, is excited to announce its new partnership supporting top NCAA college athletes nationwide. European Wax Center (EWC) knows that confidence starts with feeling great in your skin and EWC is proud to be able to support these college athletes as they work to accomplish their goals.\n\n \n \n \n \n \n \n\n \nEUROPEAN WAX CENTER PARTNERS WITH COLLEGE ATHLETES TO INSPIRE UNAPOLOGETIC CONFIDENCE ON AND OFF THE FIELD. EWC has partnered with Dreamfield Sports, a NIL (Name, Image and Likeness) platform, to collaborate with over 40 college athletes across a wide variety of sports including football, swimming, gymnastics, basketball, track and field, and golf. Featured athletes such as gymnast Trinity Thomas, basketball star Brevin Galloway, track and field powerhouse Maddy Dietz, and swimmer Alberto Mestre, among others, will promote their partnership with European Wax Center across their social media channels, encouraging their audiences to embrace their confidence and discover their smoothest skin yet.\n\"As a brand, we are honored to partner with the Dreamfield's talented college athletes, as we support and further enhance the confidence they display. We understand that there is a lot of pressure that comes with being a college athlete and we hope to alleviate some of this pressure by having them walk out of one of our centers feeling the best version of themselves,\" said Chris Kobus, Chief Experience Officer of European Wax Center.\n\"Dreamfield is honored to partner with European Wax Center, the leader in their industry. Our focus is always to align the best content creators in the NIL space with the most reputable brands to show how this new marketing strategy can be done creatively and effectively,\" said Luis Pardillo, Co-Founder & CEO of Dreamfield Sports.\nThe confidence and commitment these athletes demonstrate is inspirational and through the convenience, ease and expertise of their services and products, EWC looks to provide them with that extra boost of confidence that comes from within after a wax, so they can perform their best. As the leader in wax, Eu...