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European Wax Center Brazilian (P) Wax WINS 2023 Men's Health Grooming Award
European Wax Center wins coveted beauty award in the subcategory, "Best Body Treatment" PLANO, Texas, April 11, 2023 /PRNewswire/ -- European Wax Center, Inc.
About this update from European Wax Center, Inc.
[{"type":"text","content":"European Wax Center wins coveted beauty award in the subcategory, \"Best Body Treatment\"\nPLANO, Texas, April 11, 2023 /PRNewswire/ -- European Wax Center, Inc. (NASDAQ: EWCZ), the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States, is proud to announce its Men's Health Grooming Award win. The European Wax Center Brazilian is a top-selling waxing service, and the Brazilian (P) was recognized by Men's Health as a winner in the Best Body Treatment category. The award-winning service will be featured in the April print issue and the digital edition of the awards. DFDF\n\n \n \n \n \n \n \n\n \nEuropean Wax Center's certified wax experts ensure the most comfortable waxing experience using their proprietary 4-Step Process and exclusive Comfort Wax®. Formulated to ensure minimal irritation and completed in just 15 minutes, the Brazilian (P) service is a growing fan-favorite due to its long-lasting results and minimal maintenance in between reservations.\nEuropean Wax Center always strives to align with its core values - We Care About Each Other, We Do the Right Thing, We Delight Our Guests, and We Have Fun While Being Awesome - and is taking steps to make the brand more inclusive. The efforts started with the launch of its Brazilian (P) training in 2021 as a way to ensure they could provide services for all genders. When booking at European Wax Center, guests select either Brazilian (V) or Brazilian (P). This information enables the brand to book guests with an expert Wax Specialist who is trained in the service for their safety and comfort. The majority of centers have someone who is trained to perform the Brazilian (P) service. Through these efforts, European Wax Center hopes to help normalize waxing as a fundamental part of self-care for everyone across the country.\n\"We are thrilled that European Wax Center's Brazilian Wax service has been acknowledged with the prestige of a Men's Health Grooming Award. We believe that everyone deserves to experience confidence after a wax service, and this acknowledgment shows we are delivering in alignment with the needs of our guests. We are honored to be included in this influential list of winning products and services, especially because we believe this category will only continue to grow in the future,\" said David Berg, European Wax Ce...