Business
EUROPEAN WAX CENTER ANNOUNCES NEW CENTER OPENING IN WEST COVINA, CA
The Nation's Fastest Growing Out-of-Home Waxing Brand Expands PLANO, Texas, Nov. 10, 2022 /PRNewswire/ -- European Wax Center, Inc. (NASDAQ: EWCZ), a leading
About this update from European Wax Center, Inc.
[{"type":"text","content":"The Nation's Fastest Growing Out-of-Home Waxing Brand Expands \nPLANO, Texas, Nov. 10, 2022 /PRNewswire/ -- European Wax Center, Inc. (NASDAQ: EWCZ), a leading personal care franchise brand offering expert out-of-home wax services, announced the opening of its West Covina location in California, its 65th center in the Los Angeles area. The new center opened on October 11th, 2022 at the Eastland Center Shopping Mall and will provide guests with an unparalleled, professional personal care experience delivered by highly trained wax specialists.\n\n \n \n \n \n \n \n\n \nDavid Berg, Chief Executive Officer of European Wax Center, explains, \"We pride ourselves on providing guests with a first-class waxing experience centered around our proprietary Comfort Wax®, the privacy of clean, individual waxing suites, and the most professionally trained estheticians in the industry. We are thrilled to expand our footprint to the West Covina area so more guests can receive exceptional service and walk out feeling confident.\" \nThe West Covina Eastland Center is the first new center opened by private equity group JEM Wellness Brands (JEM) in partnership with longtime European Wax Center franchisee, Yvette Beaulieu. JEM invests in industry-leading health and wellness franchise businesses and empowers them to achieve a scalable operating platform through an expert support team, premier resources, and capital. The company's distinctive and unprecedented structure provides a pathway to rapid growth and operational excellence. Together, Yvette and JEM have five open locations in California and Arizona. This new center, located at 2648 East Workman Avenue, Suite 3006, West Covina, CA 91791, will debut European Wax Center's new design.\nYvette Beaulieu stated, \"As a brand, European Wax Center has achieved strength and prominence on a national level. My partnership with JEM Wellness Brands is the natural evolution of how a successful franchise continues to grow and prosper. Our West Covina launch has set a new high mark for wax service demand in a market where skin expression is alive and well.\"\nFrom day one, European Wax Center has revolutionized out-of-home waxing by offering a 360-degree guest experience, delivering solutions to consumers' top hair removal needs. Their signature Comfort Wax® is formulated from the highest quality ingredients mak...