Business
Bravo's Summer House Star Ciara Miller Hosts Exclusive Galentine's Day Celebration with European Wax Center
PLANO, Texas, Feb. 3, 2025 /PRNewswire/ -- European Wax Center, Inc. (NASDAQ: EWCZ), the leading franchisor and operator of out-of-home waxing services,
About this update from European Wax Center, Inc.
[{"type":"text","content":"PLANO, Texas, Feb. 3, 2025 /PRNewswire/ -- European Wax Center, Inc. (NASDAQ: EWCZ), the leading franchisor and operator of out-of-home waxing services, recently hosted an exclusive Galentine's Day Celebration with popular Bravo TV Celebrity Ciara Miller. Taking place at one of its 85 New York locations, the intimate event highlighted European Wax Center's dedication to empowering guests to reveal their most beautiful skin while highlighting popular Valentine's Day waxing services and products.\n\n \n \n \n \n \n \n\n \nAs the largest provider of waxing services in the United States, European Wax Center put on the event to provide attendees with complimentary waxing sessions, skincare tips from EWC's experts, and demonstrations of the brand's top-selling products. The first 50 guests also had the chance to snap a picture with Bravolebrity Ciara Miller and take home EWC products.\nCiara Miller, a longtime guest of European Wax Center shared, \"Waxing is a vital part of my personal care routine. Being able to partner with the Experts in Smooth and share how I'm getting ready for the day was such a great time. Self-love is the best love, and that starts with the confidence that comes after getting waxed!\"\n\"The level of care and expertise behind every wax that takes place at European Wax Center is truly a labor of love,\" said Deidra Green, VP of Field Performance & Inclusion. \"From the moment our guests walk in, we aim to make them feel comfortable. Education is a huge part of that experience, and we were thrilled Ciara hosted this experience —demonstrating our commitment to all guests.\"\nWith rising demand for waxing the week of Valentine's Day, over half of the services booked at European Wax Center are Brazilian/Bikini focused. Guests across the country can visit their local centers to get Valentine's Day ready and, for a limited time, new guests can get a FREE Hanky Panky Signature Thong with the purchase of any Wax Pass.\nAbout European Wax Center:\nEuropean Wax Center, Inc. (NASDAQ: EWCZ) is the leading franchisor and operator of out-of-home waxing services in the United States. European Wax Center locations perform more than 23 million services per year, providing guests with an unparalleled, professional personal care experience administered by highly trained wax specialists within the privacy of clean, individual waxi...