Business
Ria Money Transfer Unveils New Logo and Launches New Brand Image
BUENA PARK, Calif., July 01, 2020 (GLOBE NEWSWIRE) -- Ria Money Transfer, a leading money transfer company and subsidiary of Euronet Worldwide Inc. (NASDAQ:
About this update from Euronet Worldwide, Inc.
[{"type":"text","content":"BUENA PARK, Calif., July 01, 2020 (GLOBE NEWSWIRE) -- Ria Money Transfer, a leading money transfer company and subsidiary of Euronet Worldwide Inc. (NASDAQ: EEFT), unveiled today its new visual identity following a holistic rebranding effort. The new logo and visual concept are inspired by the company’s spirit and honor its diverse customer base, workforce, and the lives touched by Ria’s expansive geographic and digital network. Ria’s brand transformation establishes a more dynamic dialogue with its customers. Aside from a new logo and contemporary visual concept, the company has redefined its messaging scope to better connect with its diverse customer base. While Ria has always been about opening ways for a better everyday life, it is now the company’s defining purpose and will guide the evolution of the business into the future. Today, people are on the move more than ever before. For a better future. For a better everyday life. As a leading money transfer company, Ria is committed to helping businesses and individuals prosper through the safe, convenient, and affordable transfer of funds. By providing a fast and reliable service at a great value, Ria gets money to where it matters. “Our customers are at the heart of everything we do, and we want our new brand identity to reflect that,” said Shawn Fielder, CEO of Ria Money Transfer. “ Through our new brand concept, we honor the journeys and sacrifices of our customers. For us, it’s about providing more than just a money transfer service. Our goal is to strengthen our close-knit relationships with our customers and make them feel safe, appreciated, and understood.” Introducing the new Ria Brand Purpose: What’s behind Ria’s drive Ria opens ways for a better everyday life. This is the company’s purpose and driving force behind why, how, and what it does. No matter where customers are in the world, Ria gets your money to where it needs to go – quickly, simply, and affordably. Logo: Putting our customers front and center The new Ria logo lets customers take center stage. The “i” symbolizes the individual, with the “r” and “a” representing Ria’s support. The dot in the “i” when extrapolated from the logo serves as a standalone orange disc, an element that speaks to the connection and support customers can achieve through using Ria’s services. The Orange Disc: Bringing the logo to li...