Business
Ria Money Transfer Expands Global Soccer Presence and Announces New Partnership with the Mexican National Teams in the U.S.
Multi-Year Partnership Announced Ahead of Highly Anticipated Remaining Match Later Today in San Antonio Between the Mexican Men’s National Team and Paraguay
About this update from Euronet Worldwide, Inc.
[{"type":"text","content":"Multi-Year Partnership Announced Ahead of Highly Anticipated Remaining Match Later Today in San Antonio Between the Mexican Men’s National Team and Paraguay\nNEW YORK, Nov. 18, 2025 (GLOBE NEWSWIRE) -- The Federación Mexicana de Fútbol (FMF) and Soccer United Marketing (SUM), the commercial arm and partner of Mexico’s annual U.S. Tour for more than two decades, today announced a multi-year partnership agreement with Ria Money Transfer (Ria), a global leader in the cross-border money transfer industry and business segment of Euronet Worldwide (NASDAQ: EEFT). Through this agreement, Ria will become the official remittance services partner of both the Mexican Men’s and Women’s National Teams. Ria will proudly launch its multi-year partnership by having a prominent presence at the Mexican Men’s National Team’s upcoming match against Paraguay later today in San Antonio. Fans can expect to see and experience Ria throughout the stadium as the company celebrates this exciting moment with one of the sport’s most passionate fan bases, both globally and in San Antonio, where support for the Mexican teams runs deep. This collaboration reflects Ria’s commitment to connecting with the vibrant culture surrounding Mexican soccer and forging authentic connections with its devoted fans. “At Ria, we are proud to sponsor the Mexican Football Federation, supporting both the men's and women's national teams on their qualifying journeys to major international competitions,” said Rosario Escarpita, SVP & Managing Director Americas. “This partnership connects our brand to a symbol of national pride that, like our money transfer services, brings Mexicans together no matter where they are.” Following the final MexTour match in 2025, Ria will enter 2026 with plans to be spotlighted in both MexTour and MexTour W. The tournaments feature the Mexican men’s and women’s teams competing in cities across the U.S., providing fans with memorable experiences during one of the most exciting periods in North American soccer history. Notably, in 2026, Ria will be the first official send-off partner of the Mexican men’s national team, who will be preparing to compete in the 2026 FIFA World Cup. As excitement builds toward next year, Ria will maintain a visible and engaging presence throughout each competition, creating meaningful connections with fans that reflect the b...