Business
Euronet Worldwide's digital payments unit epay and gaming specialist famehype revolutionize commerce opportunities for gaming brands and influencers with new platform
LEAWOOD, Kan., May 05, 2021 (GLOBE NEWSWIRE) -- epay, a business segment of Euronet Worldwide (NASDAQ: EEFT), and Ireland-based famehype announced today a new
About this update from Euronet Worldwide, Inc.
[{"type":"text","content":"LEAWOOD, Kan., May 05, 2021 (GLOBE NEWSWIRE) -- epay, a business segment of Euronet Worldwide (NASDAQ: EEFT), and Ireland-based famehype announced today a new global social commerce collaboration that will better connect consumers, leading brands and influencers in the multi-billion dollar gaming and esports markets. The collaboration solves two main problems that surface when bringing these groups together: It bridges the selling gap between game publishers and the millions of loyal global followers that social media influencers in the gaming and esports markets have accumulated. Through the famehype platform, epay will supply digital content from its portfolio of leading game publishers that influencers can sell to their followers. The process provides game publishers with more control than ever before while they increase their exposure and sales to targeted audiences.The collaboration also streamlines the e-commerce setup process and provides more benefits for influencers than they typically find at other e-commerce providers. The famehype platform hosts each influencer’s e-commerce site and facilitates the sale of epay’s digital gaming content (gift cards, gaming titles, coins or in-game currency, and add-ons) as well as the influencer’s own merchandise. Altogether, the platform provides influencers with a complete product offering that helps them grow their brand, generate revenue from third party products and monetize their own content by giving them ownership of their own online store. The famehype platform was recently launched across 14 European countries (listed below). The large gaming markets in the United States, India and Brazil are to follow with launches in the next few months. In its role as digital content provider, epay provides influencers partnering with famehype with attractive digital content offers from renowned gaming brands such as Nintendo and PlayStation. These well-known brands are part of the extensive global brand portfolio for which epay distributes digital content in the form of gift cards and prepaid cards in bricks-and-mortar retail and ecommerce channels. With the famehype partnership, epay is opening up innovative digital sales and marketing channels for its existing and future brand partners worldwide. famehype and epay plan to expand the collaboration to include more brands and countries ar...