Business
Euronet Launches Refreshed Brand Strategy, Including New Corporate Logo and Refined Mission Statement
LEAWOOD, Kan., Dec. 15, 2022 (GLOBE NEWSWIRE) -- Euronet (NASDAQ: EEFT), a leading global financial technology solutions and payments provider, launched a new
About this update from Euronet Worldwide, Inc.
[{"type":"text","content":"LEAWOOD, Kan., Dec. 15, 2022 (GLOBE NEWSWIRE) -- Euronet (NASDAQ: EEFT), a leading global financial technology solutions and payments provider, launched a new visual identity today following an extensive process to refresh its corporate brand strategy. The launch includes a new logo and visual concepts as well as a refined mission statement that reflect the company’s original values in increasing global financial inclusion while it continues to push innovation in the financial technology marketplace. “Based on feedback from customers and input from our employees, we have worked to evaluate and more clearly define the Euronet brand architecture,” said Michael J. Brown, President and CEO of Euronet. “Using these findings, we have crafted a new identity that better reflects the modern, sophisticated and experienced company we have become and will continue to be in the future.” Introducing the new Euronet brand The driving force behind Euronet is captured in the company’s refined mission statement which states, “We build tomorrow’s financial technology today to enhance our global community and connect the world through financial participation.” The new Euronet logo is designed with a custom modern font and captures part of the company’s past with a similar deep blue color. The capital E, which will be used on its own as a corporate logomark, features a diamond-shaped cut-out on the left that pays homage to the company’s original diamond shaped logo. The cut-out along with a new green (“seafoam”) addition to the company’s color palette creates a new corporate identity mark in the Euronet flag. Using the flag as a Euronet mark helps ground the company in the present by representing Euronet as the flagship brand its business segments (EFT, epay and Money Transfer) and payments platforms (Dandelion and Ren) work to support. Roll-out plans include update of digital assets first The company formally revealed the new brand on its corporate website at www.euronetworldwide.com today and plans to implement it across its digital assets first while addressing updates to physical assets such as ATMs and building signage in an environmentally and economically conscious matter throughout 2023. “As the founder of Euronet, I am particularly excited to carry this new branding strategy and logo into the future,” Brown said. “Not only has this process ...