Business
Mobily marks 20 years with strategy pledging to be 'Ever Closer'
Etihad Etisalat (Mobily), the Kingdom of Saudi Arabia's leading telecom, media and technology pioneer, Monday celebrated its 20th anniversary with its new corporate strategy for the period throughout 2030 aimed at strengthening customer experience leadership by deepening and scaling integration of artificial intelligence across the fabric of its internal operations, improving operational efficiency, and expanding digital infrastructure—in alignment with Saudi Vision 2030's objectives toward a th
About this update from Etihad Etisalat Co.
[{"type":"text","content":"RIYADH, Saudi Arabia, Dec. 10, 2025 /PRNewswire/ -- Etihad Etisalat (Mobily), the Kingdom of Saudi Arabia's leading telecom, media and technology pioneer, Monday celebrated its 20th anniversary with its new corporate strategy for the period throughout 2030 aimed at strengthening customer experience leadership by deepening and scaling integration of artificial intelligence across the fabric of its internal operations, improving operational efficiency, and expanding digital infrastructure—in alignment with Saudi Vision 2030's objectives toward a thriving and sustainable digital economy.","length":604,"tagName":"p"},{"type":"image","alt":"Mobily CEO Engineer Nezar Banabeela (center stage) reaffirms the company’s customer centricity embodied in the launch of its new slogan ‘Ever Closer’ and new corporate strategy at ‘Mobily 20th Anniversary’ event in Riyadh, Saudi Arabia – picture courtesy of Mobily. (PRNewsfoto/Mobily)","displaySize":"","headline":null,"caption":"Mobily CEO Engineer Nezar Banabeela (center stage) reaffirms the company’s customer centricity embodied in the launch of its new slogan ‘Ever Closer’ and new corporate strategy at ‘Mobily 20th Anniversary’ event in Riyadh, Saudi Arabia – picture courtesy of Mobily. (PRNewsfoto/Mobily)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/52b3db88d18b9713874ac919dc842398"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/dfcyNXsXgVc8KE4jfrKf5Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/52b3db88d18b9713874ac919dc842398","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2842802/Mobily.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The announcement of the new strategy came on the sidelines of Mobily's 20th Anniversary celebration, where the company reaffirmed its customer centricity embodied in its new slogan "Ever Closer."","length":209,"tagName":"p"},{"type":"text","content":"Attending Mobily's 20th Anniversary celebrations held in Riyadh, were dignitaries, senior government officials, business leaders, and customers, as well as senior members of the press corps and social media influencers. Marking their two de...