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Ethos and Banner Life Expand Offering to Bring Final Expense Coverage to More Families

AUSTIN, Texas and FREDERICK, Md., March 24, 2026 (GLOBE NEWSWIRE) -- Ethos, a leading life insurance technology company on a mission to democratize access to life insurance, today announced an expansion of its relationship with Banner Life Insurance Company ("Banner Life"), a leading provider of term life insurance, to offer two new Ethos-branded whole life insurance products, Simplified Issue Whole Life and Guaranteed Issue Whole Life through Ethos' technology platform. The collaboration marks

articleEthos Technologies Inc.March 24, 20264/company/ethos-technologies-inc/news/ethos-and-banner-life-expand-offering-to-bring-final-expense-coverage-to-more-families
Ethos and Banner Life Expand Offering to Bring Final Expense Coverage to More Families

About this update from Ethos Technologies Inc.

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