Business

The Estée Lauder Companies Partners with Shopify to Reimagine Digital Beauty Commerce and Elevate Consumer Experiences

NEW YORK, October 28, 2025--The Estée Lauder Companies Inc. (NYSE:EL) today announced a strategic partnership with Shopify Inc., a leading global commerce platform, to modernize its digital technology infrastructure and deliver best-in-class omnichannel consumer experiences. This collaboration will establish a new digital commerce foundation aimed at increasing consumer centricity, fueling sustainable growth, and driving speed and efficiencies at scale across The Estée Lauder Companies’ diverse

articleEstee Lauder Companies, Inc. (the)October 28, 20253/company/estee-lauder-companies-inc-the/news/the-estee-lauder-companies-partners-with-shopify-to-reimagine-digital-beauty-commerce-and-elevate-consumer-experiences
The Estée Lauder Companies Partners with Shopify to Reimagine Digital Beauty Commerce and Elevate Consumer Experiences

About this update from Estee Lauder Companies, Inc. (the)

[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":384,"url":"https://media.zenfs.com/en/business-wire.com/3147e2e4d60dc2420317fdc6611a7637"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/2byGP1dH0jWLzc29Lp5WHw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTc2ODtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/3147e2e4d60dc2420317fdc6611a7637","width":480,"height":384}},"lazy":false},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":320,"url":"https://media.zenfs.com/en/business-wire.com/f635b52c66512b8330043146e8b39744"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/M1AjbpJZCoQgYyOg0nTq3Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/f635b52c66512b8330043146e8b39744","width":480,"height":320}}},{"type":"text","content":"Partnership with recognized tech leader will enable accelerated innovation and personalized omnichannel experiences","length":115,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, October 28, 2025--(BUSINESS WIRE)--The Estée Lauder Companies Inc. (NYSE:EL) today announced a strategic partnership with Shopify Inc., a leading global commerce platform, to modernize its digital technology infrastructure and deliver best-in-class omnichannel consumer experiences. This collaboration will establish a new digital commerce foundation aimed at increasing consumer centricity, fueling sustainable growth, and driving speed and efficiencies at scale across The Estée Lauder Companies’ diverse portfolio of prestige and luxury beauty brands.","length":564,"tagName":"p"},{"type":"text","content":"This breakthrough and first-of-its-kind omnichannel partnership is part of The Estée Lauder Companies’ Beauty Reimagined strategy, which focuses on reaching consumers in smarter, faster, and more personalized ways. Together, The Estée Lauder Companies and Shopify will innovate and co-develop a modern, unified commerce experience that leverages data and emerging technologies to improve speed-to-market and deliver consistent brand experiences that accelerate our direct-to-consumer strategy across online and freestanding stores.","length":531,"tagName":"p"},{"type...

More updates from Estee Lauder Companies, Inc. (the)

Estée Lauder Companiesconsumer experiencesShopify Inc.strategic partnershipthe Companytechnology infrastructurebrand experiencesbeauty brands