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The Estée Lauder Companies Makes Strategic Minority Investment in Mexican Luxury Fragrance Brand XINÚ

NEW YORK N.Y., November 13, 2025--The Estée Lauder Companies Inc. (NYSE: EL) today announced a minority investment in XINÚ, a Mexican luxury fragrance brand inspired by the abundance and exoticism of the American continent. This investment marks the first time The Estée Lauder Companies has invested in a Latin American brand, underscoring the company’s commitment to championing local entrepreneurship and innovation.

articleEstee Lauder Companies, Inc. (the)November 13, 20254/company/estee-lauder-companies-inc-the/news/the-estee-lauder-companies-makes-strategic-minority-investment-in-mexican-luxury-fragrance-brand-xinu
The Estée Lauder Companies Makes Strategic Minority Investment in Mexican Luxury Fragrance Brand XINÚ

About this update from Estee Lauder Companies, Inc. (the)

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Estée Lauder Companiessustainable designXINÚconcept designbrand creationStéphane de La Faverieminority investmentcraftsmanshipLatin AmericaLatin American brandAmerican continenthuman experience