Business
Aramis Announces New Fragrance, Intuition, with Dwyane Wade as Global Ambassador
NEW YORK, May 06, 2025--Today, Aramis announces the launch of Intuition by Aramis, marking a new chapter for the legendary men’s fragrance brand. Dwyane Wade will serve as Global Ambassador and the face of Intuition by Aramis, launching in August 2025, having collaborated closely with the brand on the campaign storytelling and creative expression.
About this update from Estee Lauder Companies, Inc. (the)
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":270,"height":480,"url":"https://media.zenfs.com/en/business-wire.com/68e51f9364fe3fb81e4ec645ee90e7ca"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/whHqBzPoQIPa7Po9CHNcrg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTc0NztjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/68e51f9364fe3fb81e4ec645ee90e7ca","width":270,"height":480}},"lazy":false},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":349,"height":480,"url":"https://media.zenfs.com/en/business-wire.com/0aee2204fd60d36b7ba4c306bcde8225"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/76ofx1_2xam3LSRfL9EIPQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTg4MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/0aee2204fd60d36b7ba4c306bcde8225","width":349,"height":480}}},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":320,"url":"https://media.zenfs.com/en/business-wire.com/63e29df94a7d1859e826a46f10cae740"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/K9fMrO_cFMGZt1OdYeC3OA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/63e29df94a7d1859e826a46f10cae740","width":480,"height":320}}},{"type":"text","content":"NEW YORK, May 06, 2025--(BUSINESS WIRE)--Today, Aramis announces the launch of Intuition by Aramis, marking a new chapter for the legendary men’s fragrance brand. Dwyane Wade will serve as Global Ambassador and the face of Intuition by Aramis, launching in August 2025, having collaborated closely with the brand on the campaign storytelling and creative expression.","length":366,"tagName":"p"},{"type":"text","content":"Launched in 1963, Aramis became an industry leader in the men’s fragrance and grooming category as the first men’s prestige fragrance in the US. More than 60 years later, leveraging the brand’s rich heritage and fragrance authority, Intuition by Aramis is inspired by the idea of a new kind of masculinity – EQ as well as IQ; sensitivity as well as strength; purpose as well as power. Wade is the embodiment of all these qualities, evolving from one of the...