Business
Establishment Labs Announces Hani Zeini has Joined the Company as Exclusive Advisor in Anticipation of US Launch
Hani Zeini is a 20+ year executive in the breast aesthetics industry, including as CEO and Founder of Sientra SANTA BARBARA, Calif.--(BUSINESS WIRE)--
About this update from Establishment Labs Holdings Inc.
[{"type":"text","content":"\nHani Zeini is a 20+ year executive in the breast aesthetics industry, including as CEO and Founder of Sientra\n\n SANTA BARBARA, Calif.--(BUSINESS WIRE)--\nEstablishment Labs Holdings Inc. (NASDAQ: ESTA), a medical technology company focused on women’s health, initially in the breast aesthetics and reconstruction market, today announced that it has retained Hani Zeini to an exclusive, multiyear advisory contract in anticipation of its US commercial launch.\n\n“I have known Hani for many years and can think of no one better to help our team enter the US market,” said Juan José Chacón-Quirós, Founder and Chief Executive Officer of Establishment Labs. “His experience will be invaluable as we seek to lead the US market and access new groups of consumers with our differentiated and disruptive solutions in breast aesthetics and reconstruction.”\n\nHani Zeini founded Sientra in 2006 and has over 30 years of experience in the Pharmaceutical and Medical Device industries, including more than two decades in Aesthetics and Plastic Surgery. Prior to Sientra, he served as Executive Vice President of Inamed and Head of Aesthetics (now part of Abbvie/Allergan Medical) where he was responsible for both the Breast Aesthetics and Facial Aesthetics businesses. In 2017, Mr. Zeini founded a boutique advisory firm, Elissar Advisors, focused on providing commercial expertise in aesthetics medicine. Mr. Zeini holds a Bachelor of Science degree in Electrical and Computer Engineering from the University of Miami in Coral Gables, Florida. He also completed the Stanford Executive Program at Stanford University Graduate School of Business.\n\n“With our launch in the US drawing closer, we have considered a variety of approaches to enter the market. In the end, we decided that to remake the perceptions of our industry, we have to build our business in the US from the ground up. Hani’s experience and wisdom will be vital to those efforts,” said Dr. Heather Brennan, Global Head of Markets at Establishment Labs.\n\n“I am beyond excited to help Establishment Labs usher in a new era in plastic surgery, something to which I have dedicated my career,” said Hani Zeini. “Establishment Labs has created the most advanced technologies in breast aesthetics and reconstruction and the company is transforming these markets with a platform that empowers women to take full c...