Business
ESQUIRE FINANCIAL HOLDINGS, INC. WINS DEMAND GEN REPORT'S 2022 KILLER CONTENT AWARD
Company Becomes First Financial Institution Recognized for its Innovative and Creative Marketing Efforts to Engage Prospective Clients JERICHO, N.Y., May 4,
About this update from Esquire Financial Holdings, Inc.
[{"type":"text","content":"Company Becomes First Financial Institution Recognized for its Innovative and Creative Marketing Efforts to Engage Prospective Clients \nJERICHO, N.Y., May 4, 2023 /PRNewswire/ -- Esquire Financial Holdings, Inc. (NASDAQ: ESQ) the holding company for Esquire Bank, National Association (collectively \"Esquire\"), has been honored by Demand Gen Report for the Best Account-Based Marketing (\"ABM\") Campaign at the 12th Annual Killer Content Awards (the Finny Awards). The winning campaign, co-developed with Esquire's B2B marketing agency partner, Park & Battery, was honored as part of the 2023 B2B Marketing Exchange conference in Scottsdale, Arizona.\n\"As a branchless bank focused on servicing a $429 billion national litigation market, our proprietary CRM platform built on Salesforce and digital marketing campaigns deployed across 50,000 law firms is key to our brand recognition across the US and future success,\" stated Andrew C. Sagliocca, Vice Chairman, CEO and President of Esquire. \"Clearly, our marketing and sales teams, coupled with our agency partner, created an outstanding campaign focused on thought leadership-based marketing as Esquire is the first financial institution to be honored with this award.\"\nSince 2012, the Killer Content Awards have spotlighted both Fortune 500 companies and innovative startups that push the boundaries of creative limits and embrace new storytelling methods, formats and campaign strategies to better engage audiences through their content. Esquire was selected from among hundreds of nominees by Demand Gen Report's editorial and executive teams as an honoree based on the performance of their campaign, its innovation, and creativity.\n\"As a digital-first disruptor, Esquire's industry leading hyper-personalized omni-channel marketing campaigns complements our traditional relationship banking model,\" stated Kyall Mai, SVP & Chief Innovation Officer at Esquire. \"The application of customer lifecycle marketing and hyper-personalized ABM strategies has been a key priority for Esquire to service its national market and support growth. As a result, the organization now generates more than 50% of its law firm leads from its digital marketing initiatives and these efforts are 46x more effective than cold sales calls.\"\nIn addition to delivering results beyond industry benchmarks, Esquire's award win...