Business
Eshbal Strengthens North American Team with Appointment of VP Online & Business Operations
Eshbal Strengthens North American Team with Appointment of VP Online & Business Operations ...
About this update from Eshbal Functional Food Inc.
[{"type":"text","content":"Eshbal Strengthens North American Team with Appointment of VP Online & Business Operations\n\n\nEshbal Strengthens North American Team with Appointment of VP Online & Business Operations\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\nEshbal Strengthens North American Team with Appointment of VP Online & Business Operations\nPR Newswire\n\n\nTSXV: ESBLVANCOUVER, BC, March 10, 2026 /PRNewswire/ - Eshbal Functional Food Inc. (TSXV: ESBL) (\"Eshbal\" or the \"Company\") is pleased to announce the appointment of Natalie Ben-Zur as Vice President, Online & Business Operations (North America), effective March 5, 2026.Eshbal is moving quickly to expand its commercial and consumer footprint for its gluten-free and health-oriented food brands based on its recent entry into the North American market.  To expedite growth, the Company has strengthened its leadership team to support sales activity across retail, foodservice and online channels.In her role, Natalie will work closely with COO Avi Marcus to build and scale Eshbal's ecommerce and operational infrastructure, and position the Company for an aggressive online launch across its brands, including Barilli, Dare to be different and Gluten Free Nation. Specifically, she will manage and develop the ecommerceplatforms and all DTC channels.Natalie Ben-Zur is an experienced operations and ecommerce executive with a track record of scaling high-growth companies and leading digital transformation initiatives across retail and consumer brands. She previously held senior leadership roles including at Beyond The Rack, where she managed multimillion-dollar partnerships, global teams and large-scale operational systems. Natalie studied business at McGill University and holds a Master of Science from Concordia University.COO, Avi Marcus, commented:\"As our activities in North America continue to expand, bringing in experienced local leadership becomes increasingly important. Natalie combines deep ecommerce expertise with a practical 'get things done' approach. Having someone with her experience on the ground strengthens our a...