Business
Eshbal Signs with Leading U.S. Food Broker Active Marketing Group to Scale Distribution; Grants Performance Equity
Eshbal Signs with Leading U.S. Food Broker Active Marketing Group to Scale Distribution; Grants P...
About this update from Eshbal Functional Food Inc.
[{"type":"text","content":"\n\n\nEshbal Signs with Leading U.S. Food Broker Active Marketing Group to Scale Distribution; Grants Performance Equity\n\n/* Style Definitions */span.prnews_span{font-size:8pt;font-family:\"Arial\";color:black;}a.prnews_a{color:blue;}li.prnews_li{font-size:8pt;font-family:\"Arial\";color:black;}p.prnews_p{font-size:0.62em;font-family:\"Arial\";color:black;margin:0in;}\n\n\n\n\n\nCanada NewsWire\n\n\n\nTSXV: ESBL\nVANCOUVER, BC, Nov. 5, 2025 /CNW/ - Eshbal Functional Food Inc. (TSXV: ESBL) (\"Eshbal\" or the \"Company\") is pleased to announce that it has entered into a sales and marketing agreement with Active Marketing Group (\"AMG\"), a leading U.S.-based consumer packaged goods marketing and brokerage firm. Under the agreement, AMG will represent Eshbal's flagship gluten-free Barili products, as well as additional products that the Company intends to bring to the U.S. market.\n \nThe agreement with AMG marks Eshbal's first scaled entry into the United States. AMG has a 37-year history of placing grocery and other consumer packaged goods in some of the country's largest grocery, natural, mass-market, online and specialty retailers.\nUnder the agreement, AMG will work closely with retailers across the country to build distribution and brand awareness for Eshbal in the \"better-for-you\" food category.\n\"Eshbal's pita delivers the closest experience we've seen to traditional bread in a gluten-free format — both in taste and texture,\" said Todd Grisoff, President of AMG. \"Its authentic feel and thoughtful formulation offer a fresh way to enjoy bread — without compromise. In a category that often settles for 'good enough,' Eshbal stands out. It's what we call smart eating — and for retailers, a smart choice.\"\n\"This partnership marks an important milestone in our go-to-market plan for North America. AMG's deep relationships with major retail buyers, coupled with their strong track record of driving sell-through, creates a strong foundation for the U.S. launch of Barili and other Eshbal brands,\" said Avi Markus, Chief Commercial Officer, Eshbal.\n\"Bringing our top-selling products into the North American market is a key pillar of our corporate growth strategy. Our products, developed over 20+ years, maintain the texture and nutritional value of gluten-containing analogs, and we're delighted to be ...