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Equifax Market Pulse Index Remains Steady But Highlights Growing Financial Divergence Among Consumers
Equifax® (NYSE: EFX) today released its fourth quarter 2025 Market Pulse Index, which held steady at 61.6 signaling a period of stabilization of overall U.S. consumer financial health. Despite this Index remaining stable, underlying data indicates a widening K-shaped divide across consumer segments and among generations. While 10% of the population is experiencing high credit and financial growth, 20% are feeling the weight of debt and limited savings, and many of those in the middle are at a th
About this update from Equifax, Inc.
[{"type":"text","content":"Fourth Quarter 2025 Market Pulse Index Reveals Three Distinct Groups of Financial Risk","length":86,"tagName":"p","attribs":{}},{"type":"text","content":"ATLANTA, April 7, 2026 /PRNewswire/ -- Equifax® (NYSE: EFX) today released its fourth quarter 2025 Market Pulse Index, which held steady at 61.6 signaling a period of stabilization of overall U.S. consumer financial health. Despite this Index remaining stable, underlying data indicates a widening K-shaped divide across consumer segments and among generations. While 10% of the population is experiencing high credit and financial growth, 20% are feeling the weight of debt and limited savings, and many of those in the middle are at a threshold between financial stability and strain.","length":586,"tagName":"p"},{"type":"image","alt":"The K-shaped Economy","displaySize":"","headline":null,"caption":"The K-shaped Economy","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":319,"url":"https://media.zenfs.com/en/prnewswire.com/9df1b2f8c6d19163fbdd87ade807d3b4"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/Wv7UVdykqW2DpLcaBBh6.w--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTU2Mg--/https://media.zenfs.com/en/prnewswire.com/9df1b2f8c6d19163fbdd87ade807d3b4","width":400,"height":319}},"href":"https://mma.prnewswire.com/media/2950246/Equifax_K_Shaped_Economy.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The Equifax Market Pulse Index provides a comprehensive view of U.S. consumer financial health by synthesizing anonymized credit, debt, income, and asset data with VantageScore 4.0 insights. The Index is designed to capture the combined effects of multiple economic forces rather than focusing on a single variable. Measured on a scale of 1 to 100—where 100 represents the greatest financial strength—the Index delivers a holistic picture of consumer economic well-being, allowing for precise comparisons across diverse demographics and generations.","length":549,"tagName":"p"},{"type":"text","content":"Tracking a Diverging Economy","length":28,"tagName":"p"},{"type":"text","content":"While the overall Market Pulse Index suggests stability, financial risk is increasingly concentrated within specific populations. A granular look at the U.S. credit-visible population shows a polarized landscape, where top-tier credit growth is shadowed by a rapid...