Business
Equifax Introduces Enhanced Synthetic Identity Fraud Detection
Equifax® (NYSE: EFX) announced the launch of Synthetic Identity Risk, a next-generation fraud detection product that leverages AI capabilities to help businesses identify and prevent synthetic identity fraud, a complex and growing challenge that forces lenders to absorb significant financial loss. This new product leverages sophisticated machine learning algorithms to uncover fraud patterns that traditional methods may miss, detecting and flagging potential fraudulent activity before it impacts
About this update from Equifax, Inc.
[{"type":"text","content":"Next-Generation Fraud Detection Product Uses AI to Detect and Help Clients Prevent Synthetic Identity Fraud, One of the Fastest-Growing Identity Threats","length":162,"tagName":"p"},{"type":"text","content":"ATLANTA, Jan. 23, 2026 /PRNewswire/ -- Equifax® (NYSE: EFX) announced the launch of Synthetic Identity Risk, a next-generation fraud detection product that leverages AI capabilities to help businesses identify and prevent synthetic identity fraud, a complex and growing challenge that forces lenders to absorb significant financial loss. This new product leverages sophisticated machine learning algorithms to uncover fraud patterns that traditional methods may miss, detecting and flagging potential fraudulent activity before it impacts a company's bottom line.","length":597,"tagName":"p"},{"type":"image","alt":"EFX logo","displaySize":"","headline":null,"caption":"EFX logo","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":75,"url":"https://media.zenfs.com/en/prnewswire.com/bb4651d6cacbdff7475ec36c4b336df8"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/uO8xf6Skqvs3.ER819oUfQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTEzMjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/bb4651d6cacbdff7475ec36c4b336df8","width":400,"height":75}},"href":"https://mma.prnewswire.com/media/448516/Equifax_jpg_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Synthetic identity fraud occurs when fraudsters couple elements of a real identity and manufactured components to create a new, fictitious identity. These fabricated identities are used to fraudulently open credit accounts or obtain loans, on which the fraudsters eventually stop making payments. Because these fabricated applicants often appear legitimate, synthetic identities can go undetected for long periods of time, leaving lenders exposed to significant charge-offs and revenue loss. According to Equifax data, the average cost or charged-off loss per known synthetic identity is approximately $13,000.1","length":621,"tagName":"p"},{"type":"text","content":"Leveraging patent-pending technology, Synthetic Identity Risk analyzes identity data, credit history and behavioral signals to assess the likelihood of synthetic identity activity. Synthetic Identity Risk can be used to detect ...