Business
Equifax Delivers Optimal Path™ Directly to U.S. Consumers via the myEquifax Mobile App
Equifax® (NYSE: EFX) is leveraging its advanced cloud-native platform and patented EFX.AI capabilities to deliver Optimal Path™, the company's interactive credit score planner, directly to U.S. consumers through the myEquifax mobile app free of charge. Optimal Path integrates with a consumer's current Equifax credit profile to provide specific tasks that they can execute within the next 30 days to help reach their target VantageScore® 3.0 credit score goal.
About this update from Equifax, Inc.
[{"type":"text","content":"Leveraging the Advanced Equifax Cloud-native Platform and Patented EFX.AI Capabilities, Optimal Path Gives Consumers More Control Over Their Financial Journeys at No Additional Cost","length":181,"tagName":"p","attribs":{}},{"type":"text","content":"ATLANTA, Feb. 17, 2026 /PRNewswire/ -- Equifax® (NYSE: EFX) is leveraging its advanced cloud-native platform and patented EFX.AI capabilities to deliver Optimal Path™, the company's interactive credit score planner, directly to U.S. consumers through the myEquifax mobile app free of charge. Optimal Path integrates with a consumer's current Equifax credit profile to provide specific tasks that they can execute within the next 30 days to help reach their target VantageScore® 3.0 credit score goal.","length":513,"tagName":"p"},{"type":"image","alt":"EFX logo","displaySize":"","headline":null,"caption":"EFX logo","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":75,"url":"https://media.zenfs.com/en/prnewswire.com/bb4651d6cacbdff7475ec36c4b336df8"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/uO8xf6Skqvs3.ER819oUfQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTEzMjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/bb4651d6cacbdff7475ec36c4b336df8","width":400,"height":75}},"href":"https://mma.prnewswire.com/media/448516/Equifax_jpg_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Utilizing two unique Equifax patents, the interactive score planner suggests the most actionable, positive behaviors for the individual user. These suggestions are based on a consumer's credit file as well as EFX.AI-driven insights that simulate how a consumer's score could change by following the recommended action plans. Unlike static credit score simulators or one-time score planners, Optimal Path uses EFX.AI to create customized 30-day action plans that evolve as an individual achieves their particular objectives, enabling consumers to meet their unique financial goals faster. Consumers can see how much their VantageScore credit score can increase in as few as 90 days.","length":689,"tagName":"p"},{"type":"text","content":""The Equifax Cloud™ provides the robust foundation needed to leverage our patented EFX.AI capabilities and seamlessly integrate Optimal Path into the myEquifax mobile app," said Aparna Shah, who l...