Business
Comperemedia Enhances Offering with Equifax Credit Data to Give Financial Services Marketers Deeper Insight into Consumer Risk and Go-to-Market Strategy
Comperemedia, the leading go-to-market strategy provider for financial services marketers, today announces their strengthened ability to help financial institutions decode competitor strategies and consumer targeting patterns through the introduction of Equifax® risk scores directly within the Comperemedia Direct platform.
About this update from Equifax, Inc.
[{"type":"text","content":"CHICAGO, Oct. 27, 2025 /PRNewswire/ -- Comperemedia, the leading go-to-market strategy provider for financial services marketers, today announces their strengthened ability to help financial institutions decode competitor strategies and consumer targeting patterns through the introduction of Equifax® risk scores directly within the Comperemedia Direct platform.","length":368,"tagName":"p"},{"type":"image","alt":"Comperemedia, A Mintel Company (PRNewsfoto/Comperemedia, a Mintel Company)","displaySize":"","headline":null,"caption":"Comperemedia, A Mintel Company (PRNewsfoto/Comperemedia, a Mintel Company)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":103,"url":"https://media.zenfs.com/en/prnewswire.com/7e306596e2e65c276819a8cd0472910b"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/7_0a.SXIWO9ZRAci4zkPMQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTE4MjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/7e306596e2e65c276819a8cd0472910b","width":400,"height":103}},"href":"https://mma.prnewswire.com/media/2294877/Comperemedia_logo_black_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"With access to Equifax risk score data, marketers can now benchmark competitors' acquisition activity, assess credit risk distribution, and identify portfolio growth opportunities with unprecedented precision.","length":213,"tagName":"p"},{"type":"text","content":""This partnership with Equifax reflects our commitment to bringing richer, more actionable insights to our clients," said Ben Dietz, Managing Director, Comperemedia. "Starting today, clients can access integrated risk scores through our platform to better understand their competitive landscape and sharpen their growth strategies. Looking ahead, we're excited for a future where our joint Comperemedia and Equifax solutions redefine what's possible to stay ahead of the competition, empowering our clients to make every marketing decision with greater confidence."","length":593,"tagName":"p"},{"type":"text","content":"Clients can immediately tap into robust risk score data to better understand their portfolios, benchmark against competitors, and identify untapped segments for growth. Whether assessing Balance Build strategies or planning their next campaign, Comperemedia's integration of Equifax...