Business
Leading Global Book Publisher Taps EQ Works to Help Launch 10 New Titles for the US Market
EQ's geospatial data platform identified over 2 million book enthusiasts across the United S...
About this update from Eq Inc.
[{"type":"text","content":"Leading Global Book Publisher Taps EQ Works to Help Launch 10 New Titles for the US MarketEQ's geospatial data platform identified over 2 million book enthusiasts across the United States and significantly improved the Publisher's ecommerce KPIs in a pandemic consumer economyTORONTO, ON / ACCESSWIRE / November 11, 2020 / EQ Inc. (TSXV:EQ) (\"EQ Works\" or \"EQ\"), a leader in geospatial location data and intelligence has been selected by one of the world's largest book publishers (the \"Publisher\") to launch 10 new titles nationally across the United States. Book publishing is a multi-billion dollar industry and the pandemic has made it more difficult for businesses to understand and find their target audience. Using LOCUS (EQ's proprietary data platform), EQ mapped pre-COVID consumer behaviour around 2,500 book retail locations across the United States and identified a high-value audience of over 2 million book enthusiasts. LOCUS then added additional data segments to each of these profiles to better understand the consumer and deliver the most appropriate call to action in support of each book title launch.For this initial six figure engagement, the Publisher worked with EQ over multiple quarters to provide better insights into its customer base and targeting strategies in order to reduce the cost of acquisition. While the Pandemic has accelerated consumer preference for ecommerce, historical data on real-world consumer behaviour provides businesses with an understanding of who their highest value customers are and how to move them into the ecommerce pipeline. EQ's LOCUS platform, and its ability to marry these insights with data-driven customer acquisition models, resulted in far superior ecommerce results than traditional channels. As consumers adopt new shopping patterns and preferences, businesses need rich, actionable data to understand their changing customer, predict their next move, and influence their behaviour.\"To generate powerful business outcomes, marketers need to leverage data to drive all elements of their tactical mix\" said Joe Strolz, Chief Operating Officer of EQ. \"By understanding the data behind the results, we were able to target and influence in a way that would otherwise not be possible.\" Using EQ's award-winning Creative Studio, the Publisher was able to tie deep data insights to interactive digit...