Business
EQ Works Secures $1.45 Million Engagement with Leading Automotive Brand
TORONTO, ON / ACCESS Newswire / February 6, 2025 / EQ Inc. (TSXV:EQ) ("EQ Works" or the "C...
About this update from Eq Inc.
[{"type":"text","content":"EQ Works Secures $1.45 Million Engagement with Leading Automotive BrandTORONTO, ON / ACCESS Newswire / February 6, 2025 / EQ Inc. (TSXV:EQ) (\"EQ Works\" or the \"Company\"), a leader in data-driven marketing and insights, is pleased to announce a new $1.45 million engagement with one of Canada's leading automotive brands. This partnership will combine EQ Works' AI driven proprietary data and insights with its targeting technology platform to enhance customer engagement and drive acquisition for the brand.By combining EQ Works' powerful consumer behavior data and advanced location intelligence with the brand's first-party data, this program will enhance targeted customer outreach, improve conversion rates, and strengthen brand loyalty. This collaboration underscores the growing demand for data-driven solutions in one of the most lucrative verticals for digital media, as brands look to optimize their marketing strategies with precision targeting and actionable insights.\"This partnership is a testament to the power of data in shaping modern marketing strategies,\" said Mark Ditkofsky, Chief Operating Officer at EQ Works. \"We are proud to work with such a prestigious automotive brand and thrilled that our data and insights can drive such a measurable and positive impact on their business growth. Beyond this engagement, we see tremendous potential to expand our solutions across multiple brands in this vertical.\"\"We are excited to partner with EQ Works to elevate our engagement strategies\" said a marketing manager for the brand. \"EQ' Works' ability to translate complex data into meaningful consumer insights aligns perfectly with our goal of delivering highly relevant and impactful marketing campaigns. This collaboration represents an important step in optimizing our approach to customer acquisition and retention.\"For more information about EQ Works and its data-driven solutions, visit www.eqworks.com.About EQ WorksEQ Works (www.eqworks.com) enables businesses to understand, predict, and influence customer behaviour. Using unique data sets, advanced analytics, machine learning and artificial intelligence, EQ Works creates actionable intelligence for businesses to attract, retain, and grow the customers that matter most. The Company's proprietary SaaS platform mines insights from movement and geospatial data, enabling businesses...