Business
EQ Works and Taco Time Partner to Boost Store Traffic and Increase Market Share from Competition
EQ's proprietary data platform and AI tools helped Taco Time increase store traffic and capt...
About this update from Eq Inc.
[{"type":"text","content":"EQ Works and Taco Time Partner to Boost Store Traffic and Increase Market Share from CompetitionEQ's proprietary data platform and AI tools helped Taco Time increase store traffic and capture 300% growth in customer visits from competitorsTORONTO, ON / ACCESSWIRE / August 20, 2020 / EQ Inc. (TSXV:EQ) (\"EQ Works\" or \"EQ\"), a leader in geospatial location data and intelligence, and Taco Time, providers of great tasting, quality food at an affordable price, announced the successful results of their work to better map the consumer journey and drive increased consumer traffic to Taco Time locations. Powered by EQ's LOCUS data-insight platform (\"LOCUS\"), Taco Time developed a deeper understanding of its target consumers, enabling it to better predict behaviour and influence preference for Taco Time versus QSR competitors. Specifically, the initiative resulted in a 300% increase in visits to Taco Time locations from competitors' customers.Projects incorporating advanced AI show powerful insights into consumer behavior profiles by revealing characteristics that lead to outcomes where behavior can be predicted. This type of analysis is becoming essential for Canada's leading organizations and, utilizing LOCUS' AI tools, Taco Time was able to use this data to develop personalized offers to drive and improve business results.Key Success Drivers:Utilizing the AI tools of LOCUS to provide actionable insights and recommendations that drive business resultsUnderstanding and measuring Taco Time's customer visitation patterns and that of its competitorsDeveloping a comprehensive analysis of Taco Time's target customers, with detailed visitation data from LOCUS (i.e. busiest days of the week, busiest times of the day, customer home locations, competitor locations, etc.), based on their movement through the physical worldDeploying data-driven marketing tactics to best engage with the most desirable customer‪\"With EQ Works, we were able to better understand our customers, and apply these insights for more effective targeting,\" said Hayley Ballinger, Director of Marketing, Taco Time. \"We were able to understand where consumers started their journey, and if they were loyal to competitors, so that we could plan, design and execute the best way to connect with them. Moving forward, I couldn't imagine creating any sort of marketing plan ...