Business
EQ Inc. Acquires Assets and Licenses of Juice Mobile
Combination Brings Together Two of Canada's Leading Mobile Data and Intelligence Platforms ...
About this update from Eq Inc.
[{"type":"text","content":"EQ Inc. Acquires Assets and Licenses of Juice MobileCombination Brings Together Two of Canada's Leading Mobile Data and Intelligence Platforms TORONTO, ON / ACCESSWIRE / March 5, 2020 / EQ Inc. (TSXV:EQ) (\"EQ\", \"EQ Works\" or the \"Company\"), a leader in location behaviour data and intelligence is pleased to announce that, through its wholly-owned subsidiary EQ Advertising Group Ltd., it has completed the acquisition and licensing of certain assets of Curate Mobile Ltd. (\"Curate\"), including Juice Mobile (\"Juice Mobile\"). This transaction brings together two of Canada's leading players in data, analytics and media and is expected to push EQ past its original 2020 goals for both revenue and earnings once the integration is fully complete.\"The data and targeting platforms at EQ are already delivering exceptional results for our clients. By adding such a strong team with deep expertise in data and technology, we are taking another huge step forward in our growth and accelerating our business plans and projections significantly,\" said Geoffrey Rotstein, President and CEO of EQ Works. \"Data continues to be the main driver in delivering better customer results and this acquisition enhances our value proposition even more.\"EQ is also very pleased to announce that Joe Strolz will be joining the EQ team as Chief Operating Officer. Joe has held multiple leadership roles at some of the most innovative SAAS, marketing technology and media companies including Microsoft, AOL, Verizon Media, SNAP and most recently as President of Curate Mobile (Juice Mobile's parent company). Joe's global experience and industry reputation will be invaluable to EQ as the company continues to grow and expand into new markets.The acquisition is expected to provide:Increased scale to EQ's existing business in Canada and the U.S.;New and incremental customers and revenue opportunities;Additional sales presence to better service Canada and enter into new US markets; andMore experience and expertise for the data engineering team as EQ further enhances and leverages its location based data platforms.\"The consumer economy is a mobile economy, and this creates opportunities for consumer insight and engagement that connect the physical and digital worlds,\" said Joe Strolz, COO of EQ Works. \"Translating data into actionable intelligence is the new marketin...