Business
Cyberplex Inc. Reports Record Fourth Quarter and 2007 Results
Total Revenue More Than Triples Year-Over-Year TORONTO, March 25 /CNW/ - Cyberplex Inc. (TSX: CX)...
About this update from Eq Inc.
[{"type":"text","content":"\n\n\n\nTotal Revenue More Than Triples Year-Over-Year\n\n\nTORONTO, March 25 /CNW/ - Cyberplex Inc. (TSX: CX) Cyberplex Inc.\n(www.cyberplex.com), a leader in providing web advertising solutions, on-line\ncustomer acquisition strategies and application expertise to its clients,\ntoday announced its financial results for the fiscal year-ended December 31,\n2007 and fourth quarter-ended December 31, 2007.\n\n\n2007 Business Highlights Include:\n---------------------------------\n- Revenue more than triples in 2007 compared to 2006\n- Number of on-line advertising campaigns increases over 105% compared\n to the prior year\n- Rebranding of the web advertising division to CX Digital Media\n- Strengthened balance sheet with a $5M private placement completed\n subsequent to year end\n\n\n"2007 was a pivotal year for Cyberplex as we continued to grow our\nCompany, expand our market share, and solidify our position as a leader in\nperformance-based web advertising solutions" said Geoffrey Rotstein, Chief\nExecutive Officer of Cyberplex Inc. "Together with our technology services\ndivision, we remain focused on execution and are pleased with our aggressive\ngrowth, our financial progress and our ability to deliver value and improved\nbusiness results to all of our clients."\n\n\nThrough the acquisition of Incentaclick (now CX Digital Media Inc.) in\nDecember 2006, Cyberplex entered into the market of performance-based online\ncustomer acquisition. The market for on-line media has experienced tremendous\ngrowth over the past number of years and industry experts believe this trend\nwill continue. CX Digital Media serves a segment of this market that has\nalready begun to capitalize on this exciting growth opportunity.\n\n\nResults for the year ended December 31, 2007:\n---------------------------------------------\n- The Company generated revenue of $17.7M, an increase of 231% compared\n to the $5.3M generated in 2006\n- Web advertising revenue increased over 90% yearly and grew on a\n sequential quarter over quarter basis\n- Value of customer campaigns increased over 150% during the year\n\n\nFor the year ended December 31, 2007, the Company generated revenue of\n$17.7M, an increase of $12.4M or 231% when compared to the $5.3M generated in\n2006. This increase resulted from the web advertising division, which\ngenerate...