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Cyberplex Inc. announces agreement to acquire Tsavo media to create canadian leader in internet advertising
Cyberplex Inc. announces agreement to acquire Tsavo media to create canadian leader in internet a...
About this update from Eq Inc.
[{"type":"text","content":"\n\n\n\n May 18, 2010 (Canada NewsWire Group) -- Highly strategic acquisition of leading online media publisher will broaden Cyberplex's proven online distribution platform\n\n/NOT FOR DISSEMINATION IN THE UNITED STATES OR FOR DISTRIBUTION TO U.S. NEWSWIRE SERVICES./\n\n Cyberplex Inc. (TSX: CX) a global leader in performance-based online marketing and technology solutions today announced that it has entered into agreements with respect to a series of transactions involving:\n\n\n >\n\n\nThe Tsavo Acquisition is subject to customary closing conditions and is expected to be completed on or about June 8, 2010.\n\nThe Tsavo Acquisition\n\n"We are focused on delivering the best performance marketing solutions to our clients," said Geoffrey Rotstein, President and CEO of Cyberplex. "This is a highly strategic and transformational event for us as it takes our leadership position in developing performance based advertising campaigns and combines it with a leader in targeted distribution. By matching Tsavo's media properties and search marketing capabilities with Cyberplex's network of over 10,000 publishing partners, Cyberplex will offer an unprecedented value proposition to tier one advertising clients and an extremely targeted advertising platform. The individual capabilities of Cyberplex and Tsavo are complementary and together the combined entity will constitute one of the largest online advertising companies in Canada."\nTsavo's ability to drive search traffic to the hundreds of campaigns being promoted through the Cyberplex network will provide for an enhanced client experience and represents considerable growth potential for both organizations. Search marketing is and continues to be one of the most effective methods to target and understand consumer intent and is an essential part of performance marketing.\nHeadquartered in Waterloo, Ontario, Tsavo Media is a leading online publisher, featuring a dynamic and diverse family of Web properties. The company has a demonstrated track record of growth and profitability and in 2009 generated revenue of approximately US$110 million and EBITDA of approximately US$16.7 million, excluding management fees paid to its owners. Tsavo Media's current portfolio includes over 300 unique consumer websites, informational properties and social media blogs which generate over 30 m...