Business
Cyberplex Announces Acquisition of Incentaclick Media Group
Cyberplex Announces Acquisition of Incentaclick Media Group.
About this update from Eq Inc.
[{"type":"text","content":"\n\n\n\nTORONTO, Dec. 1 /CNW/ - Cyberplex Inc. (TSX: CX), a North American\ntechnology and web solutions firm, is pleased to announce the acquisition of\nIncentaclick Media Group Inc. (\"Incentaclick\"), a firm specializing in on-line\nadvertising and customer acquisition.\n\n\nIncentaclick is a privately held business that specializes in digital\nmarketing. The company uses its proprietary network technology to deliver\ncustomer leads and sales by connecting advertisers and web-based publishers.\nBased on a thorough understanding of on-line consumer behavior, search engine\noptimization, key word search and other online media, Incentaclick creates\nvalue on a pay for performance basis. The distinctiveness of this model, is\nthat advertisers and merchants only incur marketing expenses when specific\nresults are achieved. With a network of over 3,500 publishers and proprietary\nsoftware that analyzes data to provide the most relevant, accurate and timely\nmessages to its users, the Incentaclick network has shown continuous growth\nover the past 24 months. Incentaclick revenue, based on its last fiscal year\nended March 31, 2006, was over $3.1 million and the business was profitable.\nAccording to Wikipedia, affiliate marketing is the single fastest growth\nindustry on the internet. Incentaclick currently appears as the top naturally\nlisted result on Google under the keywords \"affiliate network\".\n\n\nUnder the terms of the acquisition, Cyberplex will acquire all of the\noutstanding shares of Incentaclick for approximately $3.5 million in cash and\nCyberplex shares. In addition, the shareholders of Incentaclick may receive\nadditional consideration based on an earn-out arrangement over the next 24\nmonths with predetermined financial targets, which include among other things,\na requirement for positive EBITDA.\n\n\n\"The acquisition of Incentaclick is one of our largest acquisitions to\ndate and is a very exciting development for our company,\" said Geoffrey\nRotstein, chief executive officer of Cyberplex. \"Not only does this new\ndivision provide an additional service that we can provide to our clients, but\nwith a revenue model based on on-line advertising, it will allow us to\nleverage one of the largest growth areas of the internet.\"\n\n\nAll three principal shareholders of Incentaclick will remain with the\ncompany and ...