Business
EPAM Expands AI-Native Agency Empathy Lab in North America to Help CMOs Accelerate AI-enabled Business Growth & Transformation
EPAM Systems, Inc. (NYSE: EPAM), a leading digital and AI transformation company, today announced the North American launch of Empathy Lab by EPAM, its AI-native agency designed to help brands build intelligent, human-centered growth systems in an era reshaped by AI.
About this update from Epam Systems, Inc.
[{"type":"text","content":"Following a successful European launch, Empathy Lab enters North America to help CMOs unify marketing, product and technology through AI-powered platforms grounded in human insight","length":180,"tagName":"p","attribs":{}},{"type":"text","content":"NEWTOWN, Pa., Feb. 17, 2026 /PRNewswire/ -- EPAM Systems, Inc. (NYSE: EPAM), a leading digital and AI transformation company, today announced the North American launch of Empathy Lab by EPAM, its AI-native agency designed to help brands build intelligent, human-centered growth systems in an era reshaped by AI.","length":311,"tagName":"p"},{"type":"image","alt":"EPAM logo (PRNewsfoto/EPAM Systems, Inc.)","displaySize":"","headline":null,"caption":"EPAM logo (PRNewsfoto/EPAM Systems, Inc.)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":141,"url":"https://media.zenfs.com/en/prnewswire.com/45e2d52bbfea7443365815ad05b7dad3"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/FaBpnxG.QBsgWHd7rvdb2Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTI0OTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/45e2d52bbfea7443365815ad05b7dad3","width":400,"height":141}},"href":"https://mma.prnewswire.com/media/722474/EPAM_Logo1.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"As AI continues to transform how consumers discover, evaluate and buy, CMOs are under growing pressure to move beyond incremental automation and rethink how creativity, data and technology work together. Empathy Lab helps marketing and digital leaders orchestrate these as one connected system – enabling brands to protect differentiation, grow demand and build lasting customer relationships and scale.","length":403,"tagName":"p"},{"type":"text","content":"The North America launch builds on a strong inaugural year in Europe, where Empathy Lab has partnered with global brands as well as with the world's leading agency groups. These organizations are seeking a new type of partner capable of designing and building agentic platforms that support next-generation marketing capabilities – combining EPAM's deep engineering expertise with a human-centered approach to growth, experience and decision-making.","length":457,"tagName":"p"},{"type":"text","content":""CMOs are now expected to use AI to bring product, technology, data and customer experience together in ways that simply...