Entertainment Arts Research Inc. Announces Strategic Change to Business Operations

Las Vegas, NV — March 25, 2026 — Entertainment Arts Research Inc. (OTC: EARI) (“EARI” or the “Company”), a diversified lifestyle and consumer goods holding company, today announced a significant strategic shift in its forward business plan aimed at improving operational efficiency and reducing costs.

As part of this initiative, the Company will eliminate non-performing brands, including Blossom Water, Neo Water, and other underutilized assets that have remained inactive on the Company’s books. This move is intended to streamline operations and allow management to focus on scalable, revenue-generating opportunities.

“These brands never gained meaningful traction and have remained dormant for years,” said management. “We will be working closely with all relevant stakeholders over the coming weeks to determine the most appropriate path forward for each brand.”

In addition, the Company has implemented a new policy to temporarily suspend the conversion of debt notes into equity. This measure is designed to reduce potential stock dilution as management actively engages in discussions to restructure and retire existing debt obligations.

“We recognize shareholder concerns regarding dilution and capital structure,” management added. “Our team is committed to addressing these issues and strengthening the Company’s financial position. We appreciate our shareholders’ continued patience and support as we work through this process.”

The Company will continue to provide updates through its official social media channels as developments occur.

About Entertainment Arts Research Inc.

Entertainment Arts Research Inc. (OTC: EARI) is an entertainment, media, and consumer goods holding company focused on developing and acquiring innovative brands across entertainment, digital media, and lifestyle markets. The Company is building an integrated ecosystem that connects storytelling, technology, and consumer-driven experiences.
🌐 www.eariholdings.com

About BMR Global Distribution Inc.

BMR Global Distribution Inc. specializes in wholesale distribution, retail placement, private labeling, and product expansion through a nationwide referral network. The company partners with wellness and consumer brands to bring products from concept to scalable market success.
🌐 www.bmrdistribution.com

About Kendrick Global Brands LLC

Kendrick Global Brands LLC is a lifestyle and consumer products company focused on developing innovative, premium-quality brands that resonate with modern consumers.
🌐 www.kendrickgb.com

Contact

William Coogan
Chief Executive Officer
Entertainment Arts Research Inc.
📧 [email protected]
🌐 www.eariholdings.com

Social Media

X (Twitter): https://x.com/EariHoldings
Facebook: https://www.facebook.com/profile.php?id=61583412226509
LinkedIn: https://www.linkedin.com/in/william-billy-jon-coogan-43643416/

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected. Factors include, but are not limited to, the Company’s ability to execute its business strategy, complete proposed transactions, and general market conditions, as well as other risks detailed in filings with the Securities and Exchange Commission. The Company undertakes no obligation to update forward-looking statements except as required by law.