Business
Leadership in ESG and launch of new initiatives
Leadership in ESG and launch of new initiatives.
About this update from Entain Plc
[{"type":"text","content":"\n \n \n \n RNS Number : 8674R\n Entain PLC\n 10 November 2021\n \n \n \n \n \n \n \n \n \n \n \n \n \n Entain showcases leadership in ESG and launches new initiatives \n \n \n \n \n \n ARC™ programme delivering clear improvements in player protection\n \n \n \n \n \n Launch of EnTrain to support 1 million people through diversity and technology\n \n \n \n \n \n Social Impact Report published demonstrating contribution to communities \n \n \n \n \n \n \n \n \n \n 10 November 2021:\n \n \n Entain, the global sports betting, gaming and interactive entertainment group, is today holding an event to showcase its leadership in ESG as well as present a range of new initiatives. The event in London entitled \"Entain Sustain\" illustrates Entain's commitment to safer betting and gaming, as well as the ways in which the Entain Foundation supports local communities and sports around the world.\n \n \n \n \n \n Entain today provides a first report of results from the trials of ARC™ (Advanced Responsibility and Care™), its pioneering, technology-led approach to personalised player protection. Trials of ARC™ began six months ago in the UK and a major milestone has been reached as the processes and AI that underpins ARC™ becomes more advanced and actions in real time. Trials to date clearly show that ARC™ is successfully limiting potentially risky behaviours.\n \n \n \n \n \n \n Jette Nygaard-Andersen, Entain's CEO, commented: \n \n \"I have a personal ambition that Entain should become a leader in the critically important area of ESG. Doing so will not only benefit the many communities in which we operate around the world, but also our customers, our people, and our business. Our commitment to safer gambling is a crucial component of this ambition. The findings of our ARC\n ™\n trials show that the programme is delivering unprecedented levels of change in protection for those at risk, using our proprietary technology to do so.\"\n \n \n \n \n \n Also today, the Group unveiled EnTrain, a new multi-million-pound global initiative to increase access to technology and improve diversity. The goal is to positively impact the lives of over 1,000,000 people around the world - either directly or through their families and dependents - by 2030. This is the first g...