Business
Ensysce Biosciences Discusses Key Themes from the EPHMRA 2024 Annual Meeting
~ Geoff Birkett, Chief Commercial Officer, Provides Insight Following EPHMRA Meeting ~ SAN DIEGO, CA / ACCESSWIRE / June 27, 2024 / Ensysce Biosciences, Inc.
About this update from Ensysce Biosciences, Inc.
[{"type":"text","content":"~ Geoff Birkett, Chief Commercial Officer, Provides Insight Following EPHMRA Meeting ~ SAN DIEGO, CA / ACCESSWIRE / June 27, 2024 / Ensysce Biosciences, Inc. (NASDAQ:ENSC) (\"Ensysce\" or the \"Company\"), a clinical stage pharmaceutical company developing innovative solutions for severe pain relief while reducing the potential for opioid abuse and overdose, provides takeaways from Geoff Birkett, the Company's Chief Commercial Officer, following his participation on the opening panel of the European Pharmaceutical Market Research Association (EPHMRA) Annual Conference in London on June 25.Geoff Birkett discussed \"The Future of Healthcare Research\" with industry partners and underlined the importance of new healthcare technologies to address key problems for patients and the companies that serve them. Ensysce's TAAPTM and MPAR® platforms, which have been developed through advanced technology for the treatment of pain, are good examples of next generation healthcare due to the advanced chemistry and research that has supported their development.Mr. Birkett also acted as convenor of a key presentation titled, \"Applying a human approach to strategy development\" on Wednesday, June 26th, where presenters debated how best to ensure that company staff and prescribers have an active role in drug development to maximize product impact. This was an interesting session in a meeting where AI was a prominent theme, and in the future, there will be a premium on combining AI and HI (human intelligence) in the best way.\"I am thrilled to have played a role and contributed to the informative discussions held during the 2024 EPHMRA meeting event,\" said Mr. Birkett. \"This meeting of experts and professionals in the industry affirmed that advanced technologies will offer great promise in helping patients lead better lives in the future. Insight and research will always be vital to the process of drug discovery and development, and it was great to see so many thought provoking presentations from EPHMRA members.\"Mr. Birkett has broad expertise in drug development and commercialization and has been responsible for the development and launch of several groundbreaking medicines in the pain, addiction, and neuroscience areas. Currently, Mr. Birkett spearheads the efforts at Ensysce to prepare for the launch of the Company's lead product PF614, for ...