Business
EnSilica strengthens global ASIC sales network
EnSilica strengthens global ASIC sales network.
About this update from Ensilica Plc
[{"type":"text","content":"\n \n \n 22 June 2022\n \n \n \n EnSilica plc\n \n \n \n \n (\"EnSilica\", the \"Company\" or the \"Group\")\n \n \n \n \n \n \n \n \n \n EnSilica strengthens global ASIC sales network\n \n \n \n \n \n \n EnSilica, a leading chip maker of mixed signal ASICs (Application Specific Integrated Circuits), is pleased to announce that it has appointed a new Vice President of Worldwide Sales and has entered into non-exclusive Sales Representative Agreements with Quantum Leap Solutions Inc (\"QLS\"), covering the North America region, and Cedar Technologies Limited (\"Cedar Technologies\") covering the UK, Nordic regions and Poland. \n \n \n \n \n \n \n Appointment of a new Vice President of Worldwide Sales\n \n \n \n \n \n \n The Company is pleased to announce that Peter Jeutter has been appointed as EnSilica's Vice President of Worldwide Sales. Peter will be based in the Company's new office in Munich, Germany. Peter has extensive experience in running worldwide sales networks for semiconductor companies, having previously been Vice President EMEA for Renesas Electronics Corporation (\"Renesas Electronics\") and has held senior sales roles with Atmel Inc and Infineon AG.\n \n \n \n \n \n \n Sales Representative Agreements with QLS and Cedar Technologies\n \n \n \n \n \n \n Both QLS and Cedar Technologies have ASIC business development experience from previously being sales representatives for Dialog Semiconductors. Dialog Semiconductors was bought by Renesas Electronics Corporation for €4.9 billion in August 2021.\n \n \n \n \n \n QLS was founded in 2011 and is headquartered in the Bay Area (Silicon Valley), California. Over the past 11 years, QLS has successfully grown both SIP (Semiconductor Intellectual Property) and ASIC revenues in North America for its partners. In addition to the Bay Area, QLS has sales offices in Los Angeles, Austin, Texas and Boston, Massachussetts to support its customers across North America.\n \n \n \n \n \n Cedar Technologies was formed in 1992 and has since successfully demonstrated to be a very effective vehicle to take semiconductor related technology to market in Northern Europe. Cedar Technologies has sales and application engineering support covering the United Kingdom, Denmark, Sweden, Norway, Finland and Poland. \n \n \n &n...