Business
Emergent Executes Letter of Intent to Partner with Lumina to Commence its "Content Based Marketing" Initiative Through Influencers
Emergent Executes Letter of Intent to Partner with Lumina to Commence its "Content Based Marketing" Initiative Through Influencers.
About this update from Emergent Health Corp.
[{"type":"text","content":"NEW YORK, NY / ACCESSWIRE / November 23, 2022 / Emergent Health Corp. (OTC PINK:EMGE) announces it has executed a letter of intent to partner with Lumina Industries, Inc. ("Lumina"), the world's first Artificial Intelligence ("AI") webcam to commence its "Content Based Marketing" Initiative through Influencers.Lumina is a tiny, premium webcam that provides adaptive color correction, a realistic depth of field effect, and AI features - including adjustable bokeh and cameraman effects - so you'll always look your best. The Lumina software detects your face and smooths it, detects the background and adds some blur.Emergent has commenced its marketing initiative by enlisting Influencers to spread the word of the products developed and being developing through its subsidiaries Evolutionary Biologics and PharmaZuSubject to the completion of the Partnership Agreement, Emergent will be purchasing Lumina 4K webcams and providing the webcams free of charge to its Influencers to enhance the Emergent consumer experience of "Content Based Shopping" of its products.Shoppable content is any type of content (i.e. videos, articles, images, etc) that provides a direct purchasing opportunity and allows consumers to add products to a cart from what they are viewing - or at the very least, get referred to a product page and continue to shop from there. This means that there's just one click - or two, at a maximum - between the Aha! moment, when people see the product they desire, to the Finally! moment, when they can actually buy it. By making content shoppable, brands allow their customers to flip through articles, videos, snaps and photos, and, with the mere tap of a finger, instantly purchase the items they desire. Convenience isn't the only factor propelling shoppable content to the top of CMOs' minds; it's ability to provide relevant items to consumers based on their interests is a huge opportunity as well, since 78% of consumers report desiring some degree of personalized content. Shoppable content simplifies the path to purchase as it leads directly from content to cart - something that traditional content isn't capable of doing.Marvin Segel, CMO of Emergent and son of QVC Founder Joseph Segel stated, "Great Content Is Key", but that content must be in focus and have great audio too. Marvin Se...