Business
EMERGE Provides Corporate Update on truLOCAL, as the Brand Celebrates its 10th Anniversary
EMERGE Commerce Ltd. ("EMERGE" or the "Company") (TSXV: ECOM), a portfolio of premium e-commerce brands, today is pleased to provide a corporate update on truLOCAL, its premium Canadian meat and seafood subscription brand, as the business celebrates its 10th anniversary of connecting local farmers and suppliers with Canadian families online.
About this update from Emerge Commerce Ltd
[{"type":"text","content":"Continued Operational Execution and Community Impact","length":52,"tagName":"p"},{"type":"text","content":"TORONTO, Jan. 21, 2026 /CNW/ - EMERGE Commerce Ltd. ("EMERGE" or the "Company") (TSXV: ECOM), a portfolio of premium e-commerce brands, today is pleased to provide a corporate update on truLOCAL, its premium Canadian meat and seafood subscription brand, as the business celebrates its 10th anniversary of connecting local farmers and suppliers with Canadian families online.","length":394,"tagName":"p"},{"type":"text","content":"Operational Highlights:","length":23,"tagName":"p"},{"type":"text","content":"truLOCAL is EMERGE's largest brand by revenue, contributing more than half of total revenue for the Company in 2025 YTD. truLOCAL continues to demonstrate excellent operating momentum and execution, including:","length":218,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Sustained Organic Growth: Two consecutive years of organic revenue growth, partially driven by the "Support Local" consumer sentiment in Canada where the brand is exclusively focused.","length":198,"tagName":"p"}]},{"val":[{"type":"text","content":"Improving Profitability: truLOCAL's Adj. EBITDA(1) is on track to approximately double YoY in 2025. Strong performance has been driven by continued revenue growth, more efficient advertising spend, and streamlined overheads.","length":233,"tagName":"p"}]},{"val":[{"type":"text","content":"Gross Margin Opportunity: truLOCAL has exhibited strong pricing power with its loyal member base, largely offsetting the increase in meat costs. Gross margin expansion is a key operational area of focus and opportunity in 2026.","length":227,"tagName":"p"}]},{"val":[{"type":"text","content":"Attractive Unit Economics: Customer lifetime value ("CLTV") approaching $2,000 vs. a customer acquisition cost ("CAC") range of approximately $100–$175, depending on seasonality, among other factors.","length":219,"tagName":"p"}]},{"val":[{"type":"text","content":"Growing Average Order Value ("AOV") approaching ~$240 in 2025 YTD, up from ~$228 in 2024, driven by a well-rounded assortment of SKUs and a revamped website that drives add-on / upsell products.","length":204,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":1081,"o...