Business
EMERGE Brand, truLOCAL, Sees a 193% Increase in Net New Subscriptions in February 2025 as "Support Local" Movement Grows
EMERGE Brand, truLOCAL, Sees a 193% Increase in Net New Subscriptions in February 2025 as "Suppor...
About this update from Emerge Commerce Ltd
[{"type":"text","content":"\n\n\n\n EMERGE Brand, truLOCAL, Sees a 193% Increase in Net New Subscriptions in February 2025 as \"Support Local\" Movement Grows\n \n\n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n\n\n\n\n\n Canada NewsWire\n \n\n\n\n\n\n TORONTO\n \n\n ,\n \n\n March 5, 2025\n \n\n /CNW/ - EMERGE Commerce Ltd. (TSXV: ECOM) (\"EMERGE\" or the \"Company\"), a Canadian e-commerce brand portfolio, is pleased to provide a corporate update on\n \n\n truLOCAL\n \n\n\n ,\n \n our premium meat and seafood subscription brand that connects local farmers with a health-conscious audience across\n \n Canada\n \n .\n \n\n truLOCAL, EMERGE's largest brand by revenue, experienced a surge in new customer acquisitions in\n \n February 2025\n \n , following the growing \"Support Local\" movement sweeping the country.\n \n\n During\n \n February 2025\n \n , truLOCAL saw a\n \n 193% increase in net new subscriptions\n \n compared to\n \n February 2024\n \n .\n \n\n\n Net new subscriptions is defined as new (paid) subscriptions initiated minus subscriptions cancelled in that same period.\n \n\n\n Despite it being a shorter month,\n \n\n February 2025\n \n was truLOCAL's highest month of net new subscriptions since\n \n May 2020\n \n , during the height of the pandemic.\n \n\n\n Contributing to these results, truLOCAL benefited from a\n \n reduced cost per customer acquisition of nearly 20%\n \n\n YoY\n \n in\n \n February 2025\n \n , implying increased brand resonance and product appeal with Canadian customers prioritizing local options.\n \n\n\n Ghassan Halazon, EMERGE CEO and truLOCAL President\n \n commented, \"We believe the Support LOCAL movement is here to stay and has the potential to be a defining moment for truLOCAL, and for 'Made in\n \n Canada\n \n \" businesses at large. We are thrilled to see this influx of new members joining our growing community and believe this is exactly the right time to double down on our truly, local brand and business model.\"\n \n\n In light of these positive trends and favorable unit economics, truLOCAL has been ramping up advertising to drive brand awareness and grow ...