Business
Emerald Agrees to Acquire Global Portfolio of Experiential and Luxury Travel Industry B2B Events
NEW YORK, March 17, 2025--Emerald Holding, Inc (NYSE:EEX) ("Emerald" or the "Company") announced its agreement to acquire the London-based This is Beyond, a leading producer of seven premier business-to-business (B2B) events in the experiential and luxury travel industry. The acquisition, which is expected to close in the second quarter, aligns with Emerald's strategic plan to diversify and optimize its portfolio by targeting high-growth markets with leading brands, reinforcing its leadership in
About this update from Emerald Holding, Inc.
[{"type":"text","content":""This is Beyond" Acquisition Bolsters Emerald's Strategic Growth with Diverse Portfolio of Seven Luxury Travel Events","length":131,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, March 17, 2025--(BUSINESS WIRE)--Emerald Holding, Inc (NYSE:EEX) ("Emerald" or the "Company") announced its agreement to acquire the London-based This is Beyond, a leading producer of seven premier business-to-business (B2B) events in the experiential and luxury travel industry. The acquisition, which is expected to close in the second quarter, aligns with Emerald's strategic plan to diversify and optimize its portfolio by targeting high-growth markets with leading brands, reinforcing its leadership in dynamic sectors and driving forward its strategic growth initiatives.","length":611,"tagName":"p"},{"type":"text","content":"Since its founding in 2009, This is Beyond has built a strong reputation in the $1.3 trillion luxury travel market through its ability to create one-of-a-kind, exclusive experiences that meet the rising demand for high-end travel. Known for its emphasis on sustainability, design, and premium brands, This is Beyond curates specialized events that connect elite travel designers, global tour operators, and in-house travel managers.","length":432,"tagName":"p"},{"type":"text","content":""Expanding into the luxury and experiential travel sectors aligns with our strategy of portfolio optimization and improving Emerald’s top-line growth," said Hervé Sedky, President & CEO of Emerald. "Entering this sector is an exciting opportunity for Emerald, and we are thrilled to welcome This is Beyond into our portfolio of world-class brands and events. By combining This is Beyond’s expertise with Emerald’s strengths in innovation, market leadership, and in-person experiences, we will elevate our offerings, reinforce our presence in high-value markets, and deliver exceptional ROI to our customers."","length":632,"tagName":"p"},{"type":"text","content":""This is an incredibly exciting moment for This is Beyond. As a leader in the luxury travel event space, we've been fiercely independent since 2009, and I'm immensely proud of what we've built. Now, as we look to the next iteration of our growth, joining Emerald provides us with all the support we need to sca...