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Elio Motors Unveils ePlus Mass Personalization Program
Elio Motors Unveils ePlus Mass Personalization Program.
About this update from Elio Motors Inc
[{"type":"text","content":"\n\n\n\nElio Motors Unveils ePlus Mass Personalization Program\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\nElio Motors Unveils ePlus Mass Personalization Program\nePlus plan Shatters Auto Industry Options Packaging Traditions, Delivers Customer Choice, Mass Personalization at the Vehicle Manufacturing level.\nPR Newswire\nNEW YORK, March 24, 2016\n\n\n\nNEW YORK, March 24, 2016 /PRNewswire/ -- Elio Motors, Inc. (OTCQX: ELIO), the startup vehicle manufacturer planning to launch a three-wheeled vehicle that will get up to 84 MPG with a targeted base price of $6,800, today unveiled plans for ePlus: My Elio My Way, a mass personalization plan that will allow customers to choose – and pay for – only the options they want and need.\n\n\nTraditionally, auto manufacturer options plans force customers to pay for options they don't want. \n\nThe vision of ePlus is simple. Deliver a well-equipped base model, but provide customers the capability to personalize the vehicle with options based on their own unique driver experience. In addition, the customer will be able to add to their vehicle through a personalized website called myelio.me as new options are brought to market by Elio Motors' supplier network. \n\nThe ePlus system will mimic the smart phone industry, where customers purchase a base phone, and continually add Apps to customize their user experience.\n\n\"The current options system is broken at many levels,\" said Elio Motors founder and CEO, Paul Elio. \"Traditionally if a customer wants one particular option, they have to accept three or four other options as part of the package, and that seriously limits customer choice and drives up cost to the customer. Much of the technology forced on customers, such as navigation or media equipment becomes antiquated in six months or less.\" \n\nThe ePlus system also will encourage automotive suppliers to bring new options and technology to market, much like app developers create new tools for smart phones.\n\n\"Suppliers all over the globe have created really cool content for vehicles that never see the light...