Business
e.l.f. Joins Hello Sunshine Launch of New, Multimedia and Experiential Brand Sunnie—A Cultural Powerhouse and Community Built to Fuel the Next Generation of Women
OAKLAND, Calif., June 18, 2025--e.l.f. (NYSE: ELF) is partnering with Hello Sunshine to make the future brighter – with young women leading the way.
About this update from E.l.f. Beauty, Inc.
[{"type":"image","alt":"e.l.f. is partnering with Hello Sunshine to make the future brighter – with young women leading the way.","displaySize":"","headline":null,"caption":"e.l.f. is partnering with Hello Sunshine to make the future brighter – with young women leading the way.","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":270,"url":"https://media.zenfs.com/en/business-wire.com/d56cd007616f766fd89c822265ca7d94"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/3wnEKytJ7dXu67JRdkU0EQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/d56cd007616f766fd89c822265ca7d94","width":480,"height":270}},"lazy":false},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":471,"height":480,"url":"https://media.zenfs.com/en/business-wire.com/40dcf725d18c4c0eed1c3e943e451f6f"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/x312UKd.QLtP8vWWiu8d_A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTcxODtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/40dcf725d18c4c0eed1c3e943e451f6f","width":471,"height":480}}},{"type":"text","content":"Sunnie’s founding principle is to set up young women for success without pressure of having it all figured out","length":110,"tagName":"p"},{"type":"text","content":"OAKLAND, Calif., June 18, 2025--(BUSINESS WIRE)--e.l.f. (NYSE: ELF) is partnering with Hello Sunshine to make the future brighter – with young women leading the way.","length":165,"tagName":"p"},{"type":"text","content":"e.l.f. announced today its foundational partnership in the launch of Sunnie, a first-of-its kind media, experiential and lifestyle brand created to support, inspire and champion the next generation of women as a full ecosystem and community.","length":241,"tagName":"p"},{"type":"text","content":"The founding principle is that teens and young women need tools – not rules – to succeed without the pressure of having everything all figured out.","length":147,"tagName":"p"},{"type":"text","content":"As Sunnie’s partner, e.l.f. is proud to support the Reese Witherspoon-founded Hello Sunshine in building a highly inclusive online and offline experience that champions curiosity, celebration and connection. Sunnie offers a safe space for young women to nurture thems...