Business

e.l.f. is the First Beauty Brand to Launch a Financial Literacy Game on Roblox

OAKLAND, Calif., April 24, 2025--e.l.f. Beauty (NYSE: ELF) is making history as the first-ever beauty brand to launch a financial literacy game on Roblox. This experience is specifically designed to empower the Roblox community through engaging financial literacy education while fostering self-confidence among players. Developed by Karta, "Fortune Island: Earn Learn Flex," in partnership with Chime, a leading financial technology company and the No. 1 most loved banking app1, was created by e.l.

articleE.l.f. Beauty, Inc.April 24, 20254/company/elf-beauty-inc/news/elf-is-the-first-beauty-brand-to-launch-a-financial-literacy-game-on-roblox
e.l.f. is the First Beauty Brand to Launch a Financial Literacy Game on Roblox

About this update from E.l.f. Beauty, Inc.

[{"type":"image","alt":"e.l.f. is the first beauty brand to launch a financial literacy game on Roblox. In partnership with Chime, the experience is designed to empower youth through engaging financial literacy education.","displaySize":"","headline":null,"caption":"e.l.f. is the first beauty brand to launch a financial literacy game on Roblox. In partnership with Chime, the experience is designed to empower youth through engaging financial literacy education.","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":270,"url":"https://media.zenfs.com/en/business-wire.com/3c4504bd45f47362244eee0d1c8bc24b"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/yWfieBwXsm5HI9NaowKpDw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/3c4504bd45f47362244eee0d1c8bc24b","width":480,"height":270}},"lazy":false},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":449,"url":"https://media.zenfs.com/en/business-wire.com/5542ddcc4d277473272e701de4ab324c"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/s7pQOBZZvFX5YOsQgJ4PRA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTg5ODtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/5542ddcc4d277473272e701de4ab324c","width":480,"height":449}}},{"type":"text","content":"e.l.f. teams up with Chime to create a game that empowers youth with essential money management skills","length":102,"tagName":"p"},{"type":"text","content":"OAKLAND, Calif., April 24, 2025--(BUSINESS WIRE)--e.l.f. Beauty (NYSE: ELF) is making history as the first-ever beauty brand to launch a financial literacy game on Roblox. This experience is specifically designed to empower the Roblox community through engaging financial literacy education while fostering self-confidence among players. Developed by Karta, "Fortune Island: Earn Learn Flex," in partnership with Chime, a leading financial technology company and the No. 1 most loved banking app1, was created by e.l.f. to unite the community in a fun, engaging way while teaching essential financial decision-making skills.","length":634,"tagName":"p"},{"type":"text","content":"With over 50% of Gen Z expressing their desire to become entrepreneurs*, it's clear that this generation has ambitious goals....

More updates from E.l.f. Beauty, Inc.

Robloxfinancial literacyChimebeautyFortune Island