Business
e.l.f. Cosmetics Launches Legal-themed "e.l.f.ino & schmarnes" Defending the Best of Beauty at Accessible Prices
OAKLAND, Calif., August 11, 2025--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), has filed its latest motion in favor of beauty justice with the debut of a bold new campaign: "e.l.f.ino & schmarnes." This satirical legal-themed initiative makes the case that it’s practically criminal to pay too much for high-quality beauty.
About this update from E.l.f. Beauty, Inc.
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